Blink Parametric and Sanctifly Team Up in Global Partnership

Blink Parametric has announced an exciting partnership with travel wellness subscription platform Sanctifly. The two industry leaders in the global InsurTech and TravelTech markets respectively, have joined forces to offer a technology-driven real-time Flight Delay Benefit to Sanctifly travellers across the globe. With immediate effect, Sanctifly’s membership includes a new service that provides Sanctifly points to travellers that experience a 2+hour flight delay. These points can be applied against a wide range of travel benefits such as airport lounge passes, gym or swimming pool access, or even airport massage.

Sanctifly is a membership App that gives travellers access to relaxation and fitness options at airports around the world. Members get lots of customised advice, hints, tips, hacks and information on how to spend between one and six hours of a delay or layover before, after or between flights at 175 international airports. Its service options include access to runs, gyms, pools, spas, quiet zones, meditation and yoga spaces, lounges, shower and sleep facilities and healthy places to eat. Uniquely, Sanctifly members also get access to airport hotels’ fitness, wellness and relaxation facilities without having to book a room.

Announcing the deal, Carl Carter, Chief Commercial Officer at Blink Parametric says, “We knew for some time that we wanted to work with Sanctifly, as our respective travel service offerings readily complement each other. Our teams are also equally driven to design a really unique customer experience so there was a great creative dynamic throughout the development phase. Once the member offer was defined, the implementation using Blink Parametric App widget technology made it a swift and easy process to fully embed and brand the service as an integral part of the Sanctifly App and user experience. It was pretty much plug and play, which led to a perfect launch and I am thrilled to see that it is already delivering real and tangible benefits to Sanctifly members.”

Karl Llewellyn, Founder and CEO of Sanctifly spoke of the rationale of adding Blink Parametric to its suite of benefits, “Adding the Blink Parametric Flight Delay Benefit to the mix is a milestone improvement in our existing customer benefit range. Anyone who has experienced airport delays knows how arduous and tedious they can be – people’s time is valuable and often limited. Our goal is to alter the perspective of that experience into something positive. Enable members to make good use of their time by going to the gym, or indeed availing of the rare “down-time” to unwind and enjoy a massage,. It is all part of our wider goal to support the health and well-being of our members when travelling. There has never been a greater focus on individual traveller wellbeing, with corporates demonstrating their duty of care to the employees who represent them across the world. I know first-hand that travel warriors don’t want to spend hours sitting in an airport bar when there’s something better to do. They want positive distractions, based around healthy living and taking care of themselves while they’re on the move. This whole process has been hugely positive for us, made easier by the innate understanding we share with Blink Parametric on the travel markets we serve.”