Breaking News
Empower Finance Rebrands to Tilt and Launches Tilt Credit Cards to Accelerate Reliable Access to Fair Credit
Tilt Credit Cards are now live, marking a new chapter for the company. Empower Finance, Inc., a leader in cash flow underwriting and a pioneer in financial product innovation, today announced that it has rebranded to Tilt. The new brand identity signals the company’s evolution toward a broader suite of cash and credit products—and a deeper commitment to expanding reliable access to fair credit around the world. Alongside the rebrand, Tilt has launched Tilt Credit Cards (issued by WebBank), a lineup of unsecured cash back cards designed to support non-prime customers from day one and help them move forward.
Tilt products are built for the millions of people who are often underestimated by traditional lenders—those earning steadily and managing expenses responsibly, but whose credit history is recovering, limited, or still in the making. Instead of relying only on credit scores, Tilt products use real-time cash flow and alternative data to more precisely assess an individual’s financial situation and readiness for cash or credit. Backed by six years of performance data and 250+ nontraditional indicators of financial health, the proprietary underwriting powers a growing offering—from no-interest advances to flexible lines of credit to unsecured credit cards. Tilt serves over three million active subscribers in the US and has been profitable since 2022.
“My team sees something that traditional lenders overlook—many people are good for it,” said Warren Hogarth, Co-Founder and CEO of Tilt. “They have the intention and ability to repay, but the traditional credit system hasn’t been built to recognize potential and possibility. Today, less than 41% of non-prime credit card applicants are approved for credit cards, and for people with no credit score, approval rates plummet to 20%. That’s why we’re working to create a system designed to go beyond the score—and make credit more accessible and responsive. We’re tilting the playing field back to level.”
In addition to its momentum in the US, the company established a consumer credit business in Mexico in 2022 under the Empower name, which will rebrand in the coming months. Over the past year, Tilt has expanded its reach through a series of strategic acquisitions, including Petal, a US credit card company; Cashalo, a digital credit platform in the Philippines; and most recently, NIRA, a provider of personal loans serving India. Cashalo and NIRA will continue operating under their existing brands in their local markets. Together, these efforts advance Tilt’s vision of an inclusive credit system that works for more consumers worldwide.
“The decision to invest in Empower was clear, and the transition to Tilt underscores the scale of what the team is building,” said Sam Giber, General Partner at Blisce. “They’re setting the tempo in a sector long ready for reinvention—using technology to see people more fully and serve them more fairly. That’s what makes this company so compelling.”
With Tilt Credit Cards, the company reaffirms its mission to enable financial progress through fairer credit access and alternative data innovation.
People In This Post
Companies In This Post
- NEA-Backed NG.CASH Announces the Close of $26.5M Series B Read more
- Fintech lemon.markets Becomes Part of the dwpbank Group Read more
- Banks vs Fintechs: The Innovation Gap | Part 1 | Mambu’s Banking Insights for Growth Read more
- Trust, Transparency, and AI-Native Innovation | Flagright & B4B Payments Read more
- Visa Extends Cybersecurity Expertise, Prioritizing Proactive Defense Strategies for Clients Read more