Tide Rewards Launches to Help Small Businesses Save More on Everyday Spending

Tide Cashback Feature is now live, supporting UK small businesses with money-saving rewards every time they use their Tide card. Members can now access deals at more than 100 retailers with this new in-store and online cashback option, which allows them to earn back while they spend.

Following the successful rollout of online cashback offers last month, members can now also earn cashback when using their Tide card in-store at participating UK retailers. The cashback offers (available through the ‘Rewards’ section of the Tide app) cover over 100 well-known brands including Apple, Currys, Deliveroo, Sainsbury’s, Wickes and Grind Coffee.

With the Consumer Price Index (CPI) running unexpectedly high at 3.6% in June 20251, small businesses are feeling the squeeze –  and everyday savings are more important than ever.

Tide expects the feature will help members collectively save millions of pounds – putting cash directly back into their businesses to continue to help them grow.

Heather Cobb, SVP Member Engagement at Tide, said: “We’ve been thrilled to see how quickly members embraced the online cashback offers – and now that in-store cashback is live, it’s even simpler to save while spending.

“This is about rewarding real, everyday business activity and helping our members keep more of what they earn.”

Member feedback from the online launch has been overwhelmingly positive, with strong engagement and positive sentiment from Tide’s members across all categories reflecting how closely the offers align with day-to-day business needs.

Tide partnered with Valuedynamx, a global leader in loyalty and rewards programmes, to launch this new cashback feature. The programme is part of Tide’s broader mission to save members time and money, with exclusive, personalised offers tailored to members’ spending behaviours and business needs.

Mark Jackson, Managing Director of Valuedynamx, said: “Small businesses often struggle to stretch their budgets while investing in growth. Tide’s new cashback rewards transform everyday business spending into a strategic advantage, helping members reclaim money they’re already spending and channel it into their operations and expansion plans.”

With the Tide Cashback Feature, small businesses gain valuable savings at checkout, turning everyday expenses into ongoing cashback returns.