Starling Bank starts 2023 with hat trick of achievements
Starling Bank is starting the new year with a trio of significant achievements. The digital bank tops the Current Account Switch Service (CASS) leaderboard, is named Britain’s best current account by Finder.com, and makes the top ten in its debut entry to the UK Customer Service Index.
Starling’s place in the top three most-switched-to banks is confirmed today in the latest CASS quarterly dashboard. Starling gained 9,070 net switches for the period from 1 July 2022 to 30 September 2022, behind Santander (29,105) and HSBC (13,119) and is the only bank on the podium not to offer financial switching incentives. Starling is the most-switched-to-bank not to offer incentives throughout 2022 to date, with full annual data to be confirmed in April 2023, and was the most switched-to-bank overall in 2021.
Starling has also been named Britain’s best current account in the Finder Customer Satisfaction Awards 2023. 94% of Starling customers would recommend the bank to others and the bank received a satisfaction score of 5/5, according to analysis of 24,000 customer responses across 15 financial categories.
The digital bank also debuted on the UK Customer Service Index at sixth place, joining household names including John Lewis, M&S and Tesco Mobile among the UK’s top ten performing brands for customer service. The bi-annual report is published by the UK Institute of Customer Service and is based on 45,000 survey responses.
Helen Bierton, Chief Banking Officer at Starling Bank said: “We’ve started the new year with recognition of our founding mission: to change banking for good. We will continue to fight for that mission by building a market leading product, offering human, 24/7 customer service, and creating a bank that’s worth switching to – with no cash incentives.”
Paul Ford, Head of Customer Service at Starling Bank said: “What customers really like, and notice, about Starling is that we offer 24/7 customer service with a human touch, as well as a stand-out digital experience.”
Starling’s award wins follow a record year for the bank, which won Britain’s Best Current Account for the fifth year running and was named Britain’s Best Children’s Financial Provider by Smart Money People. Starling was also named Banking Brand of the Year by Which? for the second year running and won City AM’s Bank of the Year.
2022 also saw Starling report its first full year of profitability for FY2021, launch its Software as a Service subsidiary business, Engine, and announce its plans to hire 1,000 employees in its new Manchester office.
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