Signifyd Launches New Product Advisory Board to Build Future of Commerce Protection with Leading Brands

Signifyd today announced its inaugural Product Advisory Board which brings together top online fraud and risk professionals with deep industry knowledge and experience. The board will help Signifyd continue to lead the industry in commerce protection while innovating to maximise brands’ revenue and improve the customer experience they provide.

The board includes members from some of the biggest and best-known retailers in the world spanning diverse verticals, geographies and business models. The breadth of expertise represents Signifyd’s broad customer base and ensures that the company will eliminate blind spots as it drives its solutions, strategies and customers’ businesses into the future.

“Signifyd is built on its relationships with its customers,” Signifyd Chief Customer Officer J. Bennett said in announcing the advisory board. “We are constantly developing more and more meaningful ways to work together to solve their challenges, grow their enterprises and make them more valuable in the eyes of their customers. The Product Advisory Board is not just another way to hear from our customers. It is a way to hold a conversation about the best ways to make their businesses more effective, efficient and profitable.”

The new members of the Signifyd Product Advisory Board are:

• Blaise Peters, Samsung U.S. Senior Manager of Risk
• Carlos Madrona, Mango Internal Control & Compliance, Payment Methods and Fraud
• Edgar Estrada, Lenovo, Senior Web Product Manager Global Ecommerce
• Jim Collins, Lowe’s Director of Fraud and ORC
• John Fasline, Abercrombie & Fitch Senior Manager, Digitalization & Automation
• Marc Desormeau, Lenovo Senior Manager Web Products
• Neill Mac Carthaigh, eShopworld Fraud Manager
• Sharon Lopez, Walmart Mexico Senior Director, Ecommerce Anti-Fraud & Payments
• Shelby Vignes, Arbonne Director, Internal Control and Fraud Prevention

Signifyd’s Product Advisory Board will connect regularly with Signifyd executives and key product team members to share their insights and observations about the challenges they face and the sorts of solutions that would have the biggest impact on their businesses. They will have early access to Signifyd’s product roadmap and Signifyd experts in development, design, data science, risk and fraud will solicit their feedback on the direction and design of upcoming solutions.

And they will come together throughout the year to build community, spark creative solutions and join in partnership to help lead the way to the future of commerce protection and conversion optimisation.