Search Labs SEO: Changing the Game of Content Creation

Businesses often find themselves lost in the white noise of countless webpages telling them to do this or that, claims about how Google ranks or sees pages, Search Labs Pty Ltd did the hard yards and worked carefully through the Google Search Raters Guidelines. This is a document created by Google to have manual reviewers (humans) check over a web page and it’s content to determine if the page is ‘good’ or ‘bad’ – or ‘somewhere in the grey in-between’ – legend has it that the scoring mechanism is used to help trin Google’s Augmented Rule Machine Learning platforms.

Today, Search Labs SEO proudly announces the launch of an innovative new platform that forces you to think through the creation process, from a searchers perspective yet optimising for the search engine along the way.

It is a comprehensive guide – a wizard of sorts designed to lead users through a 10-step journey, meticulously aligned with the Google Search Quality Guidelines, transforming the creation of web pages from a highly complex and contradictory task into a pathway, ‘we spent time building this as a mapped journey – adding details to help both the searcher and the engine along the way’.

From the inception of topic research to the selectin of the primary query, this wizard serves as an intuitive guide, illuminating the path to establishing clear page intent and creating user-focused content that not only informs but captivates the audience.

Search Labs SEO’s wizard expertly demystifies the intricacies of URL creation, making the process of crafting page titles, meta descriptions, headers, and sub-headers a seamless part of the process. It enables users to structure their content strategically, ensuring enhanced readability and audience engagement. We aim to change the way SEO is viewed from ‘an add-on’ to ‘a part of’.

We want to shine a light on the importance of internal linking and the crucial role of image optimisation. Each step of the journey is infused with the power of SEO, driven by advanced AI and machine learning technologies.

“Every webpage,” says Search Labs SEO, “is a answer waiting to be found, an answer that is woven into the narrative. Our form is the scribe that aids in crafting this narrative, ensuring it resonates powerfully with its intended audience and stands out in the crowded digital marketplace.”

It is an approach that aims to empower businesses to not only create but also optimise their content, ensuring their visibility and prominence in the digital landscape.