Rebel Internet Exposes Big Broadband as It Launches Rival Internet Service

Rebel Internet, a new ISP, launches in the UK today, with a mission to end the UK’s Wi-Fi woes. Unlike the Big Broadband providers, Rebel offers fair and transparent pricing, premium customer service, and a Wi-Fi service that actually works.

Founded by CEO Tucker George and COO David Groth, Rebel Internet has turned the entire ISP business model on its head to address the frustrations of modern UK customers. Using the latest Wi-Fi hardware and software, they promise to eliminate dead spots, dropouts, and buffering. What’s more, they offer zero contract periods and 24/7 customer service in a bid to counter the unfair price increases and cost-cutting of existing providers. Commenting on their alternative business model, Tucker says “we believe in our product and deliver a superior customer experience, so we don’t need to trap customers into onerous contracts to force loyalty.”

Rebel’s fibre broadband service is now available nationwide to 29.5 million homes and can connect 9.6 million homes to full-fibre broadband capable of speeds up to 1Gb. If 1Gb speeds aren’t yet available to a customer’s home, Rebel provides a broadband service with speeds up to 80Mb and a guarantee to upgrade customers to full-fibre for free when it becomes available. Broadband pricing starts at £35 per month and is backed by continuous network performance monitoring and cloud-powered software updates.

Rebel is also launching the UK’s only Wi-Fi as a service through an affordable monthly subscription starting at £15 per month. Designed for people who are stuck in a broadband contract, Rebel’s plug-and-play Wi-Fi bolts onto a customer’s existing broadband and is set up in minutes with the Rebel app. Rebel Wi-Fi customers also enjoy the same premium customer service as its broadband customers, which has achieved a Trustpilot score of 4.7 – giving it a rating of ‘Excellent’ by the platform.

When asked why they were compelled to launch a new ISP, Tucker explains: “The broadband market is truly broken. It’s controlled by a small number of Big Broadband providers who have trapped customers and stifled any effective competition. I’ve seen the bad behaviour of Big Broadband first-hand and it is shocking. These companies spend hundreds of millions of pounds on confusing marketing, entice customers into long-term contracts laden with hidden fees, deploy above-inflation prices rises, and then deliver woeful customer service. All for the same basic broadband and Wi-Fi that often doesn’t work as promised.

Most troubling are the new price increase tactics they deploy on loyal customers; they’re not well-explained or understood and, as a result, customers suffer. In the midst of a cost-of-living crisis, it’s especially disturbing to see the likes of BT and EE unleash a 14.4% price increase on millions of loyal customers, then attempt to justify it as anything other than corporate greed. Above-inflation pricing schemes like these cause significant harm to customers and should be banned.

Until now, customers had no choice but to suffer this mistreatment. That changes today. We mean it when we say a rebellion is coming.”