Prove Launches Global Identity Graph to Redefine Digital Trust for 90% of Digital Consumers

Prove, the global leader in digital trust, today announced the launch of the Prove Identity Graph, a foundational layer of Prove’s platform that enables enterprises to verify and recognize customers instantly, securely, and globally.

Covering more than 90% of digital consumers across 227 countries and territories, the Prove Identity Graph delivers deterministic, privacy-preserving trust at a scale never before achieved, enabling frictionless experiences for billions of verified people worldwide.

Solving the Friction Problem

The digital economy loses billions each year to drop-offs and fraud caused by outdated, fragmented identity checks. The Prove Identity Graph eliminates much of that friction by enabling instant, trusted recognition across devices and channels.

Instead of relying on slow, one-time verification methods like document uploads or selfies, the graph provides a continuous, tokenized view of an individual, allowing businesses to onboard customers in seconds while maintaining the most rigorous standards of privacy.

How It Works – and Why It’s Different

At the center of the graph is the Prove ID, a tokenized identity that represents an actual person, not just an account. Each Prove ID links together national IDs, devices, phone numbers, emails, and authentication keys – verified through deterministic signals rather than probabilistic matching.

It is the first identity graph that ties people to their authentication keys – the cryptographic root of digital trust. The result is a living, permissioned system that updates dynamically as devices, phone numbers, or telecom carriers change, enabling stronger security and frictionless recognition of customers throughout their digital journey.

Because the Prove Identity Graph updates continuously, enterprises always have the most accurate, current, and verified view of their customers.

Certified Coverage

Unlike other graphs that struggle to distinguish between real users and automated activity, the Prove Identity Graph provides certified coverage of more than 10 billion devices used by verified humans, globally. This validation comes from device intelligence providers, authoritative issuers of identity, and direct integrations with telecom carriers.

The tenure and reputation of Prove tokens show how long an identity has been established and how it has behaved over time – trust signals help enterprises distinguish long-standing, legitimate identities from newly created or high-risk ones.

As a result, enterprises can be confident that every verified identity on the graph belongs to a real person, not a synthetic or automated entity.

Enterprise Impact

The Prove Identity Graph transforms identity from a source of friction into a foundation for growth by providing:

• Instant onboarding: Verify legitimate customers in real time, reducing abandonment and acquisition costs.
• Persistent trust: Recognize and re-engage verified users seamlessly throughout their digital journey.
• Continuous fraud defense: Real-time protection acts like antivirus for identity, detecting threats such as account takeovers, synthetic and stolen identities, and SIM and device swaps.
• Personalized engagement: Confidently tailor offers and loyalty experiences that build stronger, longer-term relationships.

“As companies expand their digital reach, they need a foundation that makes security stronger and seamless,” said Rodger Desai, CEO and founder of Prove.

“The Prove Identity Graph turns identity from a friction point into a growth engine. Each verified identity not only prevents fraud but also fuels trust and business performance globally.”

Availability

The Prove Identity Graph is now available through Prove’s orchestrated solutions, with general availability announced at the Improve 2025 conference in Charlotte, NC. Enterprises can use it to onboard customers instantly, recognize them persistently, and build trusted digital relationships that last.

Powered by over 15 years of innovation and more than 30 billion verification events each year, Prove continues to set the standard for trusted digital engagement at a global scale.