Neo and JA Canada partner to provide the next generation of financial tools for students

Neo Financial (Neo), a leading Canadian financial technology company and Junior Achievement of Canada (JA Canada), a renowned educational organization, are thrilled to announce the launch of the JA Money card—powered by Neo. The JA Money card marks a turning point for young Canadians centered around financial education, digital convenience, and rewards for students.

This prepaid Mastercard® is a debit card alternative ushering in a new era of financial empowerment for young Canadians, enabling teens from the age of 13, to take control of their finances in a safe, secure, and educational environment.

JA Money cardholders will enjoy:

• Cashback on Categories Students Love: Instant cashback at eligible brands in spending categories like clothing, restaurants, cafes, books, electronics, fitness and more.
• No Monthly Fees: Say “no” to monthly fees and get free everyday transactions with no minimum balance.
• Simplified Money Management: Real-time, personalized insights to better understand spending habits through the Neo app.
• Tools for Saving: Organize and track financial goals through personalized high-interest savings accounts.
• Safety and Security: Get real-time purchase notifications, in-app card freezing, and eligibility for CDIC deposit protection.
• Fast Digital Application: Account signup in less than 5 minutes – with no branch visits required.
• Empowering Learning Content: Access to bite-sized learning content from JA Canada to build money management skills and confidence.

“With the vast majority of parents opening accounts for their children at the same financial institution where they themselves bank, the banks haven’t innovated to meet the needs of young Canadians,” said Andrew Chau, CEO of Neo Financial. “Through our partnership with JA Canada, Neo will empower the next generation to take control of their finances. Together, we’re creating a generational shift of financial independence for young Canadians, making it more accessible, more modern, and more relevant to youth than ever before.”

The JA Money card opens the doors to a library of financial literacy curated specifically for students, launching in the coming weeks — designed to help students build skills and confidence today and every day as they build their financial future.

“Educating young people about money and helping them build financial independence is what we do at JA,” said Scott Hillier, CEO, JA Canada. “We are thrilled to join forces with Neo to launch the JA Money card, and create new self-directed educational resources for Canadian youth. This innovative partnership model demonstrates how forward looking organizations, like Neo, can fuel an ecosystem of engagement and support non-profits to increase capacity and impact,” said Hillier.

JA Canada joins an exciting roster of Neo partnerships, including Tim Hortons, Cathay Pacific, and Hudson’s Bay, as a charity of choice and financial education partner. Every JA Money card generates a donation to JA at no cost to the cardholder – an innovative solution that uses financial products to generate recurring revenue for non-profits like JA, all to better support the communities they serve.