L&G’s Ignite Platform Launches First Product API Integration With Lloyds Banking Group

WHY THIS MATTERS The launch of this product API integration between L&G’s Ignite platform and Lloyds Banking Group signals a critical acceleration in the digital transformation of the UK mortgage market. Moving away from manual or batch data updates to a seamless, real-time connection directly addresses a major bottleneck in the intermediary experience: the risk of advising clients using stale product information. This advancement is fundamentally tied to the Financial Conduct Authority’s Consumer Duty requirements, as robust data standards and accurate product sourcing are essential for delivering good customer outcomes. By automating the transfer of LBG’s Halifax Intermediaries and BM Solutions data, L&G is not just speeding up processes; it is building a necessary layer of resilience and certainty into the advice chain. This is the new minimum standard for how lenders must deliver up-to-date product information to enable efficient, compliant mortgage sourcing

L&G’s Ignite platform has launched its first product API integration with Lloyds Banking Group (LBG), giving brokers seamless access to the lender’s latest mortgage product data. 

This real-time connection allows LBG’s product information to be automatically updated on Ignite, streamlining product onboarding and improving the broker experience. 

The API integration on Ignite sets a new benchmark for speed and accuracy in mortgage sourcing, empowering brokers with up-to-date information on all LBG’s Halifax Intermediaries and BM Solutions mortgage products.

L&G’s Ignite platform is designed to support mortgage research, helping brokers quickly identify the best lenders and products for their clients. 

Kelly Bretherton, Head of Ignite at L&G’s Mortgage Services business: “We’re delighted to launch Ignite’s first product API integration with Lloyds Banking Group. By enabling brokers to access LBG’s latest mortgage product data instantly and seamlessly through this connection, we’re setting a new standard for speed and accuracy in mortgage sourcing.”

Frances Cassidy, Head of Strategic & Technology Partnerships at Lloyds Banking Group: “Lloyds Banking Group is focused on delivering consistent, reliable connectivity for intermediaries and customers across the market. We welcome innovations that help advisers access accurate product information and smooth journeys, while remaining committed to Consumer Duty outcomes and robust data standards.”

FF NEWS TAKE: This integration is a definitive move that sets the new operational benchmark for the UK lending landscape. As Kelly Bretherton notes, it establishes a new standard for speed and accuracy in mortgage sourcing. We anticipate that this direct, real-time connectivity will rapidly become a mandatory requirement for all top-tier lenders. The next phase will see this data accuracy extended into fully automated ‘straight-through processing’ (STP), where the reliability achieved in data sourcing is mirrored in the efficiency of the application and decision-in-principle stages.