Lagom Consulting Unveils Free Marketing Benchmarking Tool

Lagom Consulting has launched a new free online Marketing Maturity Index, helping financial services firms benchmark their marketing capabilities and uncover practical areas for improvement in under 15 minutes.

The interactive tool provides a personalised marketing score across 6 key pillars: strategy, segmentation, campaigns, conversion, measurement and forward planning.

“When we speak to firms about growth, it becomes clear that everyone has a different view of what good marketing looks like,” said Jonathan Greenstein, Managing Director at Lagom Consulting. “This tool gives them a consistent framework to benchmark where they are now – and more importantly, where they could be. It’s designed to kickstart smarter, more commercial marketing conversations.”

Diagnostic Insight for Smarter Growth

The Marketing Maturity Index helps firms quickly identify whether their marketing is driving results or simply going through the motions. Lagom says the results are being used by:

• Founders of early-stage fintechs building a go-to-market plan
• Marketing teams looking for an internal benchmark
• C-suite leaders trying to identify why their current marketing isn’t converting

“Most firms don’t need a huge in-house team to get their marketing working,” Greenstein added. “They need clarity, focus, and the right commercial mindset. That’s what this tool is here to encourage.” 

A Conversation Starter – Not a Sales Pitch

Lagom has intentionally made the tool free and standalone, with no obligation to book a follow-up. 

It’s designed to give value upfront and encourage businesses to think more critically about marketing strategy in a crowded, fast-evolving landscape.

The launch comes as many firms in the sector are shifting from fragmented or tactical campaigns to joined-up, data-led marketing ecosystems. With increased competition, evolving buyer expectations, and tighter budgets, effective marketing has become a business-critical function – not a nice-to-have.