Experian UK&I Marks Next Step in Fraud Prevention with Sardine Partnership

Experian UK&I today announces a new partnership with Sardine, the leader in behavioural biometrics and device intelligence-based fraud prevention.

As online attacks and scams become increasingly sophisticated with the use of GenAI deep fakes, mobile emulators, advanced bots, and VPNs, it’s critical for businesses to identify genuine customers to prevent fraud losses and meet evolving compliance requirements, including Know Your Customer (KYC) and anti-money laundering (AML).

Sardine is able to identify suspicious activity throughout the customer journey – from account opening to account funding and customer login, to payment transactions and ongoing account monitoring – using technology that integrates both device intelligence and behavioural biometrics into one platform, enabling users to analyse every customer interaction.

Now available on Experian UK&I’s fraud and identity platform, the comprehensive and multi-layered solution offers the following benefits:

• A unified view of fraud risk across the customer journey
• Access to Sardine’s growing consortia of over two billion devices
• Stop social engineering attempts in real-time while scams are in progress
• Reduce the level of false positives to approve more genuine customers

David Bates, Managing Director Credit and Verification Services, Experian UK&I, said: “Behavioural biometric technology is fundamental to fraud prevention. By deploying it throughout the customer journey, businesses can act with confidence that their fraud prevention systems are well-placed to deal with increasingly sophisticated fraud attacks.

“As part of our continued investment strategy into behavioural and device intelligence capabilities, Sardine provides cutting-edge technology in this space, and we look forward to working with them to help our U.K. customers in the fight against fraud.”

Soups Ranjan, CEO and Co-Founder of Sardine, said: “The rise of authorised push payment fraud, social scams, and money mules have driven the need for greater innovation in fraud and compliance defences. By combining the scale and trust of a brand like Experian, the innovation of its platform, and Sardine’s advanced fraud detection capabilities, this collaboration will be a crucial step in reducing scam volume and consumer harm.”