ebankIT Partners with Doshi to Bring Financial‑Literacy‑Led Engagement to Digital Banking

WHY THIS MATTERS: The partnership between ebankIT and Doshi is a tactical response to one of banking’s most persistent challenges: securing the loyalty of Gen Z and younger cohorts. This collaboration signifies a critical industry shift from passive transaction hosting to active, digital engagement through utility. Traditional financial institutions (FIs) often fail to capture young customers early, leading to higher churn and lower long-term value. By embedding features like educational quests and leaderboards directly into the core banking platform, ebankIT is enabling FIs to leverage gamification to foster healthy habits and financial literacy. This approach is not merely a marketing gimmick; it’s a value-first strategy that directly translates education into increased in-app activity and higher member lifetime value, repositioning the digital channel from a service portal to a proactive growth engine.

ebankIT, a global leader in digital banking solutions, has partnered with Doshi, a financial‑literacy and digital engagement platform designed to help younger generations build healthy financial habits. This collaboration strengthens ebankIT’s ecosystem with new, education‑driven engagement capabilities that support financial institutions (FIs) in connecting with Gen Z and emerging customer segments.

The joint solution brings educational quests, friendly‑competition leaderboards, and community challenges into the banking experience, helping institutions encourage responsible financial behaviors while increasing engagement.

Together, ebankIT and Doshi enable banks and credit unions to deepen member relationships, enhance their digital value proposition, and remain competitive in a market where education, personalization, and relevance are key.

“The best financial institutions don’t just hold deposits, they grow them.” said Daniel Rose, Founder & CEO of Doshi. “Through ebankIT’s trusted infrastructure, Doshi brings personalised financial education to credit unions and banks worldwide, turning their digital channels into an engine of member engagement and deposit growth.”

Financial institutions using Doshi report 20-40% increases in in-app engagement, translating to higher member lifetime value and reduced churn. By embedding these engagement mechanics into ebankIT’s platform, financial institutions can drive consistent interaction with younger account holders while reinforcing financial education and healthy money habits.

“At ebankIT, we believe that the future of digital banking lies in creating meaningful, purpose‑driven experiences. By partnering with Doshi, we’re empowering financial institutions to engage younger generations through education, personalization and responsible financial behaviors,” said Renato Oliveira, Co‑Founder and CEO of ebankIT. “This collaboration reinforces our commitment to delivering innovative solutions that help banks and credit unions build lasting relationships with their customers.”

FF NEWS TAKE: This integration definitely moves the needle for core banking providers by validating gamification as a necessary feature, not an optional add-on. The 20-40% engagement increase reported by Doshi demonstrates the commercial viability of prioritizing financial literacy. Moving forward, we should watch for two things: whether this leads to measurable improvements in deposit growth for ebankIT’s clients, and if competing core banking platforms are forced to quickly launch similar native education-driven engagement tools to remain competitive in the Gen Z market.