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Tuesday, November 25, 2025
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Earnix Launches AI Platform Combining Pricing Analytics with Automated Credit Risk Decisioning

Earnix, the leading global provider of intelligent decisioning SaaS solutions for financial services, today announced Earnix Lending Plus, an end-to-end AI-driven software platform that combines advanced pricing analytics, price optimization, and simulation capabilities with automated credit risk decisioning in a single solution.

The platform allows lenders to streamline loan pricing and approvals using machine learning-based credit scorecards, make rate updates, and implement credit policy improvements as frequently as needed without dependency on IT. Likewise, lenders can leverage Earnix’s sophisticated analytical framework to simulate the impact and interaction of credit and pricing strategies.

There is a clear trend toward prioritizing lending efficiency by financial institutions due to its positive effect on volume and profit margins. To meet this need, Earnix Lending Plus offers a single platform to control the entire pricing and credit decisioning process. The platform also minimizes the number of handoffs and allows for more control over and greater speed of lending decisions, resulting in increased automated credit approvals, reduced manual interventions, better consumer experience, while offering profitability uplift and improved portfolio performance.

Earnix Lending Plus, which is purpose-built for pricing and risk teams in lending institutions, provides pricing/risk decisioning specific features for modeling, pricing optimization, and reporting without additional customization. It also provides joint simulation, which helps users forecast the impact of decisioning logic changes before they are implemented, to assess the impact on business results and refine strategies.

“We recognized an industry dictated need to offer joint pricing and credit risk decisioning in a single platform, rather than separate solutions,” said Be’eri Mart, Chief Product Officer of Earnix. “The current process for many includes complex and fragmented solutions. With this new platform, lenders will see improved portfolio performance and can ensure each lending decision is optimized for KPIs set by the lender including risk, profitability, volume.”

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