Digital Engagement Rises as The CommBank App Boasts New Features

The latest data from CommBank shows more than 8.5 million customers are now regularly using the CommBank app. Over the past decade, customer engagement with the app has increased significantly with the average customer now logging in more than 42 times per month, up from around 15 times a month in 2014.

With more than 3 million customers using the app’s various money management tools every month, CommBank made Travel Booking (provided by Hopper) and car buying services available through the CommBank app to meet more customer needs. This follows the integration of More Telecom into the app in November 2023 to help customers save on telecommunication services.

CommBank’s Executive General Manager Customer Engagement and Digital, Meg Bonighton, said making more services available via the CommBank app was informed by customers’ saving goals and spending trends and aimed at giving customers an increasingly integrated and personalised view of all their finances, as well as access to exclusive deals.

“Cost of living is understandably top of mind for many of our customers and having an extended line of sight into key expenses, saving goals, budgets, and investments all in one place can help them feel more on top of their finances,” Ms Bonighton said.

“Travel and car buying are typically major purchases, and our aim is to make these experiences more seamless and secure for our customers, as well as helping them save money where we can through a number of exclusive deals.

Introducing Travel Booking with CommBank

Since the Goal Tracker feature was introduced into the CommBank app in 2018, 3.2 million goals have been set, with travel consistently dominating as the most popular goal category.

“The popularity of travel-related savings goals and the trends we were seeing in our customers’ travel-related transactions led us to team up with Hopper, one of the world’s most popular travel agencies, to launch a Travel Booking service available via the CommBank app,” Ms Bonighton said.

Eligible customers can now access Travel Booking to search, book and pay for flights and hotels from hundreds of airlines and hundreds of thousands of hotels.

CommBank’s recognition program CommBank Yello and its credit card awards program CommBank Awards are integrated into the secure experience to make it easy for eligible customers to help reduce their travel costs when paying.

As part of a special launch offer, eligible CommBank Yello customers will receive 10 per cent back in travel credits on any hotel booking.

CommBank eligible credit and debit card holders can receive access to international travel insurance when they meet certain criteria.

For more information: CommBank launches Travel Booking via the CommBank app.

Car buying service now accessible through the CommBank app

CommBank retail and small business customers can now find, finance and manage their next car via the CommBank app.

CommBank will connect customers to a selection of car listings provided by carsales and Vyro and will also provide unique deals sourced from leading manufacturers of electric vehicles (EVs).

CommBank customers have the option to gain conditional approval for personalised finance, and filter by options in their budget with loan repayment amounts displayed during the search.

Customers with an existing car may also be eligible to get an Instant Offer™ from carsales and sell in as fast as 24 hours.

“We know our customers want more help buying cars, particularly EVs and hybrids,” CommBank Executive General Manager Consumer Finance Marcos Meneguzzi said.

“Our car loan numbers are up 29 per cent over the past year and loans for hybrid or electric vehicles are up by 45 per cent. That’s why we’re working with carsales and Vyro to launch a car buying service that delivers more value for customers.”

“After a customer purchases a car through the CommBank app or Netbank, they’ll be able to house all the financial and ancillary services to do with the car – such as insurance or home charging solutions – in one place in the CommBank app,” Mr Meneguzzi said.

For more information: CommBank launches car buying service via the CommBank app.