Danske Bank to enhance customer experience with new platform

Danske Bank has entered into an agreement with Backbase, which will enable them to provide their customers with the best digital customer experience and the latest innovative solutions.

The agreement gives Danske Bank access to Backbase’s Engagement Banking Platform that over the coming years will progressively be implemented across their digital channels. This will enable them to offer customers a continuously improved digital customer experience, as the enhanced flexibility allows them to tailor business operations around the customer journeys.

Frans Woelders, Chief Operating Officer at Danske Bank, says: “This engagement is testament to our customer focus and our commitment to ensuring the best digital banking experience for the future. A new platform that works across the web, mobile apps and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.”

A new platform that works across the web, mobile apps and our adviser tools is one of the ambitions in Danske Bank’s Forward ’28 strategy, and the agreement with Backbase is the next step towards achieving that ambition.

Christian Bornfeld, Head of Personal Customers and Financial Crime Risk & Prevention, says: “This platform will allow us to take our interaction with customers though our digital solutions to the next level and to introduce enhancements at greater speed than ever before. It will thus enable us to provide market-leading convenience and personalisation for our customers with great insights, increased proactivity and easy access to assistance and advice.”

To support the execution of the strategy, as announced on 7 June 2023, Danske Bank are significantly increasing our annual investments in core capabilities within digital platforms, expert advisory services and sustainability. Combined with the reprioritisation of other investments, this will double their strategic investment level.

Jouk Pleiter, Founder and CEO of Backbase, shares, “We are thrilled to announce the engagement with Danske Bank, a visionary collaboration set to redefine the future of banking. Together, we will execute a bank-wide, digital transformation program and elevate Danske Bank’s customer experience to new heights.”