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Chase Launches Major New Campaign to Help Customers ‘See What Their Money Can Do’
Chase today launches a major new advertising campaign and brand platform, designed to inspire customers to realise the potential of their money.
The new platform and campaign – which comes three years after Chase’s launch in the UK – signifies the next step in Chase’s growth as it continues to broaden its product offer and supports a wider range of customers’ financial needs.
Chase’s “See what your money can do” campaign brings to life the benefits of spending, saving, and investing through the Chase app*, and showcases how the bank can help customers build momentum towards their financial goals.
Running across TV, cinema, out-of-home, digital out-of-home, radio, social media, digital, digital audio and video-on-demand, Chase’s new film heroes the banking app as the portal that provides glimpses into the future where the main character has progressed towards their short- and long-term financial goals with Chase.
It will feature across national television from Friday 4 October, with primetime spots on ITV, Channel 4, and Sky. The campaign will include a 30, 40, and 60 second ad spot.
Chase’s new campaign will also feature a national out-of-home activation, with the new brand platform visible in landmark, high impact sites across the UK from Monday 7th October.
Deborah Keay, Chief Marketing Officer at Chase, said: “We want to inspire customers to reach their short and long-term financial goals by helping them unlock the potential of their money. This exciting new brand direction reflects the significant growth of Chase in the UK since launch, and the unique experience of being able to spend, save, and invest via the Chase app.”
Droga5 were responsible for brand strategy and creative execution, while EssenceMediacom planned and bought the campaign.
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