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July 6 2023

BigCommerce Empowers Merchants to Grow International Business with Localised Shopping Experiences

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BigCommerce (Nasdaq: BIGC), a leading Open SaaS ecommerce platform for fast-growing and established B2C and B2B brands, today announced it is adding new functionality to its multi-storefront (MSF) offering to expand the ability of merchants to reach and sell to consumers regardless of where they live, what language they speak or what currency they use.
“Language, currency and cultural differences should not be barriers to commerce, and now they don’t have to be,” said Troy Cox, senior vice president of product at BigCommerce. “These new enhancements extend our MSF functionality so that merchants have even more flexibility to grow their brands and global footprints through one powerful BigCommerce dashboard.”
Building on BigCommerce’s powerful enterprise-grade multi-storefront functionality, international enhancements for MSF will enable merchants to create localised experiences with unique content and settings for each storefront, including:
  • Tailoring content across product catalog, storefront pages, cart, checkout, orders and transactional emails
  • Creating unique pricing, coupons and promotions for each storefront
  • Controlling SEO strategy across pages, categories and products for each storefront
  • Set localised language, payments, currency, tax and shipping options
The expanded functionality is coming as cross-border ecommerce continues to grow around the world, especially in Europe, Asia and Latin America, according to eMarketer. The United States, which has lagged behind the leaders, is projected to reach 31.9% penetration this year.
“Embarking on global or multi-brand digital commerce — or pulling together separate businesses, teams and technologies via M&A — represents a significant challenge,” according to Gartner®. “Organisations need to find the right model to improve efficiency while managing the technology, organisation, development and operations of digital commerce. Organisational structure and technology strategy must adapt as organisations expand (for example, from five to 50 markets, or from one to five brands). This research extends our previous models to accommodate the needs of organisations that are expanding.”1
Launched last year, MSF empowers enterprise merchants to create and manage multiple storefronts within a single BigCommerce store, driving growth while reducing operational costs and complexities. Merchants including UK manufacturer Bullitt Group and global lifestyle brand Ted Baker leverage MSF to power localised user experiences for their shoppers.
With the upcoming enhancements, merchants will be able to execute growth strategies faster with a simple process to create tailored full-funnel shopping experiences for every audience and build sophisticated marketing and sales strategies without adding complexity to day-to-day management.
“We recognise the growing demand for cross-border selling and understand the importance of effectively marketing to diverse audiences,” said Jon Woodall, managing director of Space 48. “With BigCommerce’s new international enhancements for multi-storefront, we can empower our customers to drive growth in global markets. By leveraging this new feature, we believe our customers can unlock new opportunities and expand their reach to thriving international markets, ultimately driving remarkable growth and establishing themselves as global leaders.”
“Merchants crave the opportunity to sell in different countries, but executing an international approach can be difficult because of language and payment differences,” said Tommaso Galmacci, digital commerce consultant at Adiacent. “BigCommerce recognises these challenges, and these new enhancements will help our customers, whether they are B2B or B2C businesses, take an omnichannel approach to reach their audiences everywhere.”
New BigCommerce merchants are eligible for early access to international expansion capabilities for MSF. To learn more or sign up, contact BigCommerce Sales.

Companies In This Post

BigCommerce | Fintech Finance

BigCommerce
  1. EXCLUSIVE: “Passion Project” – Brice van de Walle, Mastercard in ‘The Fintech Magazine’

    The Fintech Magazine

     Read more
  2. FreedomPay Drives Global Merchant Innovation

    Event Videos

     Read more
  3. FIS Brings AI-Powered Advancements to Seamless, Personalized Digital Banking Experiences

    Fintech

     Read more
  4. Citi Ventures Invests in BVNK to Power the Next Generation of Financial Infrastructure

    Funding

     Read more
  5. Nearly Two-Thirds of Global Retailers Say Payment Method Flexibility Drives Revenue Growth, ACI Worldwide Survey Finds

    News

     Read more
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