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Backbase Delivers Industry-Leading Digital Banking Platform to Support MyState’s Future Growth Ambitions
Backbase, the global leader in engagement banking, has successfully delivered a new digital banking platform for MyState Bank (MyState) to support future growth. The platform represents a significant leap forward in delivering seamless, customer-centric digital experiences to MyState customers.
MyState has partnered with Backbase to modernise its digital banking offering, aiming to simplify money management with an easier, more user-friendly, and secure platform for customers.
Backbase has developed a proven engagement banking suite, combined with a robust delivery methodology. Backbase’s powerful, flexible, and modular platform enables seamless integration with other leading technologies that the bank has invested in.
“To support our growth ambitions, we have chosen to invest in best-of-suite technology to provide the best possible digital and people backed experience for our customers,” said Brett Morgan, Managing Director and CEO, MyState Bank.
“The implementation has been smooth and customers have reacted positively to the new highly rated app and digital experience,” Mr Morgan said.
The Backbase Engagement Banking Platform now supports MyState’s range of personal digital banking capabilities, including advanced personal finance management (PFM), payments (including Pay ID and digital wallets), deeply embedded threat/fraud protection and a sophisticated limits/notifications capability across all channels.
Iman Ghodosi, Managing Director – Australia and New Zealand at Backbase Australia, said, “We are excited to support MyState’s growth ambitions, with the Backbase platform as a key enabler. MyState is now well positioned to respond to the rapidly evolving needs of banking customers in Tasmania and as well as targeting growth on the east coast of Australia as a challenger brand.”
Anand Venkatachalam, Director for Customer Success at Backbase Australia, said, “We are thrilled to see MyState’s implementation go live and deliver a truly world-class tailored customer experience. To date, over 250 production releases have taken place in the lead up to launch. Ultimately, MyState Bank now has the machinery in place to continue innovation plans.
“Since our partnership began, we’ve fostered a collaborate-to-win, success driven mindset and Backbase is eager to see this continue to flourish in the years to come.”
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