Allfunds Unveils the Private Partners Programme

Allfunds (AMS:ALLFG), the leading B2B WealthTech platform for the funds industry, is pleased to announce the launch of the Allfunds Private Partners (APP) programme.

Earlier this year Allfunds announced that it had launched a specialised team and department, Allfunds Alternative Solutions, (AAS), focused on providing solutions to make alternative funds more accessible to distributors. This initiative was triggered by the increasing demand from distributors globally, particularly from the wealth management segment, to invest in private assets. The AAS team has been developing the technology that will streamline the operational aspects of private asset investments, making access to alternative funds as simple as that of conventional funds.

In addition to its innovative technological roadmap, Allfunds is proud to unveil the Allfunds Private Partners (APP) programme. This initiative is launched to better support the access to private market funds by its clients and to provide fund managers with a unique opportunity to make their products available to Allfunds distribution network.

This programme is open to a select number of partners with the expertise and drive to create leading, sophisticated products tailored for private banks and wealth managers. Today Allfunds is delighted to announce that some prominent alternative asset management and financial services firms, including Apollo, Blackstone, Carlyle, Franklin Templeton, and Morgan Stanley Investment Management, have joined as the first participants of this programme.

Allfunds and the members of the APP programme are committed to delivering market-leading products underpinned by simplicity and ease of access, to enable clients to invest in private market funds without traditional barriers.

Juan Alcaraz, CEO of Allfunds, adds: “We are excited about this project and unlocking the full potential of APP, and believe that this form of collaboration with our partners is key in developing solid relationships and effective solutions. We are eager to prove our disposition and put our expertise to work for this ambitious project that will surely bring new business opportunities for all those involved. We would also like to thank our initial members for joining us in this enterprise, as well as for their continued trust and support in Allfunds.”

Borja Largo, Chief Fund Groups Officer and Head of Allfunds Alternative Solutions states, “Allfunds has a deep commitment to quality and client care and the Private Partners programme is a natural evolution of that purpose. We want to set our clients up for success and our team will be dedicated to ensuring their needs are met with utmost care and attention to detail. Allfunds’ initiatives, whether building a totally new department or an innovative partnership programme, are just the natural evolution of Allfunds’ ability to navigate disrupted and fragmented markets, with the goal of providing easy access to alternative products, that historically never been available to distributors.”