additiv appoints new APAC leader to accelerate and sustain growth

additiv, a global leader in Fintech and embedded finance, is pleased to announce the appointment of Anurag Pandey as the new General Manager and Head, Asia Pacific (APAC) region. With APAC being a pivotal growth engine for additiv, this strategic move underscores the company’s commitment to strengthening its presence in this dynamic market.

Anurag brings a wealth of experience to his new role, having spent considerable time designing Wealth and Asset Management platforms. His deep involvement in the development of additiv’s product and platform offerings positions him as a valuable asset to the company’s continued success.

Anurag’s extensive background in financial markets, both in APAC and globally, is marked by his roles as advisor to the boards and C-suite executives of prominent Financial Services organizations. His expertise in driving growth and efficiency strategies aligns perfectly with additiv’s vision for the future.

In his new role, Anurag is excited about the prospect of expanding the APAC market with additiv’s finance-as-a-service proposition, which empowers financial and non-financial companies to enhance efficiency and seize new opportunities through embedded finance, diversifying revenue streams and ultimately driving continued growth.

Anurag Pandey, General Manager and Head, Asia Pacific at additiv commented: “I am thrilled to lead additiv’s business in Asia Pacific at this pivotal moment for the company. We aim to foster growth in APAC through strategic partnerships with our clients, assisting them in creating new profit pools through complementary business lines and enhanced efficiency.“

Anurag added: “Our full commitment extends to the growth of our existing and future partners. To reinforce this commitment, we plan to increase our investment in the region, scaling our operations and headcount to ensure the continued delivery of service excellence across Singapore, the Philippines, Indonesia, and other Asian jurisdictions.”

Nils Frowein, Chief Executive Officer at additiv said: “We are delighted to appoint Anurag to lead additiv’s operations in the Asia-Pacific region as we embark on a new chapter of growth and success in this strategically vital area. Anurag’s exceptional leadership skills and deep understanding of the local markets make him the perfect choice to guide our team in meeting unprecedented levels of demand while continuing to offer best-in-class services to our existing customers and partners in the region.”

Serving the region from its Singapore hub since 2018, APAC is one of the most important markets for additiv, characterized by a swiftly growing mass affluent and middle class, dynamic demographics, and substantial wealth transfer activities that drive innovation and the emergence of disruptive business models. The company’s notable success in the region is exemplified by award-winning offerings introduced to the market by its partners. Examples include the Wealth360 offering from ATRAM, the Philippines’ premier independent wealth and asset management firm, and the CommBank SmartWealth platform from PT Bank Commonwealth Indonesia.