Monday, June 24, 2024

Fintech B2b Marketing Launches First Global Cross-industry Collaboration Platform for Fintech and Financial Services Marketers

FinTech B2B Marketing, a leading global online community for the FinTech industry today announced the launch of its Premium membership programme to support marketers within financial services firms and technology providers.

In 2020, marketers faced unique challenges to re-imagine the delivery of customer acquisition and retention, as well as bringing products and services to market. In the absence of tools to navigate new obstacles in a pandemic, the expectation for marketers to be agile and pragmatic while adapting their strategies intensified.

Recognising the challenges marketers faced, FinTech B2B Marketing was launched in October 2020 with the sole mission of bringing together financial services and technology marketers, previously operating in silos, to help simplify complexity of marketing in the FinTech industry.

As the only global peer-to-peer FinTech Marketing community, in five months’ since launch the community has rapidly grown with over 600 members, across five continents in the UK, Europe, North America, APAC, Africa and the Middle East. This places FinTech B2B Marketing as the leading global community where marketers can connect and develop their careers.

The launch of the Premium membership is the next step in the growth of the community. Members will gain access to insights and best practices and develop their skill set with training and development tools through mentoring and e-learning programmes.

Members will benefit from high quality content like thought leadership, whitepapers, podcasts, videos and webinars hosted by marketers from leading firms in both financial services and technology, including Deutsche Bank, BNY Mellon, Societe Generale, Wavelabs and Fenergo. The community has hosted more than ten well-attended events to date.

Payal Raina, Founder of FinTech B2B Marketing, commented: “We are thrilled by the rapid growth of our community and our supporters across the globe. The financial services industry has realized there is huge value in partnering with disruptive technology organizations and vice versa to future-proof their business in this digital age. Our FinTech B2B Marketing community is a great testament of the convergence between both sectors, bringing change in a new era.”

Raina further added: “Looking ahead, this year we plan to build on this success to bring new offerings for our members. We are mindful of the unprecedented pressures facing the financial industry and marketers across the globe and we remain committed to helping our members stay connected, be on top of their FinTech marketing game, minimize risk, and drive efficiencies as we adjust to a new uncertainty.”

In a webinar to be held on 20th April at 14:30 BST, 15:30 CET, 09:30 EST, Payal Raina will discuss why the FinTech B2B Marketing community was founded, the benefits of being a Premium member and why this is now more important than ever for FinTech marketers to join hands with their Financial Services peers. A recorded video version of the webinar will be available to everyone who signs up for the session in case they can’t attend. .

Register here for the webinar

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