findandfundmycar.com achieves key milestones twelve months on from launch

In just 12 months, MotoNovo Finance’s aggregation platform, findandfundmycar.com, has gone from entrant to significant player in the aggregation space. Having reached some impressive milestones in its first year of operation, there are now more than 136,000 vehicles available on the site for customers to choose from and over 2600 dealers benefitting from additional finance and cash leads from the platform.

The swift emergence of the findandfundmycar.com brand is impressive when compared to the speed of success achieved by other new digital brands; Just Eat and Gocompare entered the UK market as long ago as 2006 and even CarWow has been in market since 2013.

To achieve this early success, MotoNovo adopted an agile approach to the continuous development of the site. The company has already announced some key changes following dealer feedback and market insight, including the decision to offer free advertising on the site since September 2018.

MotoNovo CEO, Mark Standish reflects:“The platform was created to disrupt the market and make car-selling feel better for used car dealers. By listening to our dealer audience, we’re able to meet this brief by adapting our approach continuously to create a platform that works for them. We’re seeing that this approach feels refreshing to the many dealers who are joining us and helping to strengthen our dealer-friendly aggregator that’s designed to benefit both dealers and their customers. 

“Latest improvements to the platform have included displaying recently viewed and recently added vehicles, showcasing all car stock from the same dealer, and the addition of vans and bikes to the site. These enhancements will continue and we expect the pace we can introduce them will also increase as we continue to improve the customer experience on the site through 2019.” 

These benefits are supported by MotoNovo’s latest figures which show dealers using the platform experienced a 13.5% uplift in finance volumes in 2018and over 55,000 finance proposals being received where findandfundmycar.com played a part in the customer car search journey.* Against these promising numbers, the company maintains that the site is about more than just its finance element.

Standish concludes:“First and foremost, findandfundmycar.com is a platform to help customers find cars and help dealers sell them. The stock that dealers own is their differentiator; in a market where they’re faced with increasing competition from multiple fronts for their car, finance, and added value sales, the decision of where to place their stock is key. After all, car buyers will gravitate to the place where they can find the car they want. 

“By placing their stock with a partner that collaborates with them – rather than competes against them for their customers – dealers are helping change the market and making findandfundmycar.com  and dealer finance the natural choice for used car buyers. We’re thrilled so many dealers have already joined us on our journey as we reach our one year anniversary and eagerly anticipate another successful twelve months for the platform and the dealers who join us.”