Financial technology company Lifetise launch a campaign to help UK consumers find financial support during the Coronavirus Crisis.

Lifetise UK Fintech firm that traditionally operates to help people with financial planning and achieving major life goals is building an information resource to help the public manage their household finances. In the wake of the global pandemic, Lifetise are devoting their resources and focus to ensure that the UK public have the necessary tools, information and guidance to help navigate the nation’s ongoing economic upheaval.

Through their website, Lifetise are providing ongoing webinars, guides and articles that detail the financial support available to the public, covering key considerations around job loss, reduced salary, debt management, mortgage and rent concerns and the challenges facing the freelance/self-employed sector.

Lifetise CEO Caroline Hughes, who was recently named a “Standout Star” by Innovate Finance featuring in their Women in Fintech Powerlist, notes;

“Millions of people have seen their financial situation change dramatically, almost overnight. Loss of jobs, loss of income, whole businesses and industries having to be put on pause. During the current situation we are collectively facing, we wanted to make sure people can sort through the noise and find the financial support they need”.

She continues;

“This is a totally unprecedented time for the global economy, government measures are being introduced at an anomalous pace. The mid to longer term implications of mortgage holidays, credit payment freezing and so forth need to be carefully considered. We want to help people make the most informed decisions possible”.

This initiative is being launched as lenders announce the freezing of credit card payments and banking institutions reveal plans to scrap dividend payments. There are growing concerns about the divergent nature of the economic support measures, with millions of Britons potentially uncared for by current subsidy and benefit plans.

Lifetise Co-founder Nick Wasmuth adds:

“The economic fallout of this crisis prevents a catch-all solution to be applied to everyone, leaving many people to sift through reams of government websites and policy-statements to determine their best course of action. This is further complicated as many of the support measures leave millions of self-employed and freelancers without compensation for lost earnings. By creating this support resource we want to make sure the public are getting the guidance that is best suited to their needs as new announcements continue to be made”.