EXCLUSIVE: UK Insurtech Worry+Peace Rebrand to Peaccce

Insurance comparison platform Worry+Peace has undergone a rebrand last week, now going by the name Peaccce. The move will usher in a new outlook for the company, focusing primarily on a customer experience that puts “all thought of “worry” behind it.”

James York, CEO and founder of Peaccce said, “Peaccce was born, literally, during the pandemic. Looking back, obviously a lot of “worry”! That word had to go.”

The new name represents the “three C’s” of insurance – claims, cover, and cost.

Peaccce’s service gives customers the ability to compare and store insurance policies, providing an eWallet, or “pouch”, so they can keep track of anything from their motor to their travel insurance. The ‘social network for insurance’ also offers a catalogue of information guides explaining the different kinds of insurance there is and recommends the best insurers for each. 

York added, “The era of price, price, price is dead, dead, dead. The era of value is upon us – providers adopting our ecosystem as their own will gain upside by our relentless focus on helping buyers consolidate their insurance, find those who pay claims, provide good cover – and do so at a reasonable cost every year. Insurance is social, and so are we.”

The social aspect of the service comes from the extensive inventory of data Peaccce has collected on insurance companies.

The platform lists their location, product line, contact information, and customer reviews, which are ranked visually in order of positive reviews. If customers are interested in a particular insurer or are already insured with them, they can save all their policies to their pouch and have their communications from those insurers streamlined to an individual mailbox – commission-free. 

On the flip side, the platform operates as an algorithmic middle-man for insurance companies. Through their range of plans, insurers can access customer reviews and feedback of their products on the site, having buyers connected directly to them through their automated search engine. Subscribers also have access to enhanced features and commission-free software, where insurers can collect pound for pound ad credit. Through this model, Peaccce connects insurance buyers and sellers in a competitive and transactional way, fit for modern millennial consumers. 

The rebrand comes hot off Peaccce’s first round of external funding last year, on the investment platform Seedrs, where the company secured around £500,000 in investments, led by angel investors across the insurance sector. With confidence from the industry, the company aims to expand its growth, both in its online reach and internally, far from its “one-man-band” beginnings. 

York proclaims, “I am so grateful to our great group of angels and with their continued support, helping us create heaps of value, I’m proud to be building a team of peacccekeepers. Our name is now simpler, and reassuringly relevant.”