Ex-Google Cloud Senior Executive and Facebook Head of SMB Advertising enters the world of PropTech with GetGround

Young, exciting and full of opportunities. These three descriptions encompass the up-and-coming PropTech platform, GetGround, who have added ex-Google Cloud Senior Executive and ex-Head of SMB Advertising at Facebook, Marco Grossi, to their roster. GetGround is currently the only platform of its kind which allows property investors based around the globe to create and manage registered UK limited companies through which they buy investment properties transparently, efficiently and cost-effectively. Whilst only launching in early 2020, the past 2 years has been nothing short of eventful as GetGround currently manages more than $670 million worth of assets on behalf of its customers, who themselves reside across the world in over 60 different countries, and on its current run rate is adding $1 Billion worth of property to the platform annually.

GetGround’s mission, as Grossi puts it, is to ‘democratize the property market’ through helping customers and users set up and maintain one’s own buy-to-let business. After paying the initial start-up fee and rolling subscription, customers are able to structure, manage and create their very own buy-to-let company, creating a ‘one stop shop for buy to let where you can get the best deal with the most sophisticated platform for a fraction of the price.’

Grossi brings a wealth of experience and insight, from time spent at some of the world’s biggest tech brands such as Google, Facebook and more recently Stocard, a German digital wallet app used by 60 million people worldwide, Grossi brings in-depth knowledge of what it takes to get to the top. When speaking to Marco about his plans for the future at GetGround, there were two things he remained stern on: ‘keeping the value high’ and remaining ‘a product led company’.

‘It’s time for the world to know that finally there exists the right platform to support their buy to let investments’ claims the new VP Revenue. At its current rate, the business will be expecting to add $1 billion of UK property to its platform a year, just under 2% of the entire value exchange within the buy-to-let market. The rise of FinTech in the past decade has seen the rise and fall of a multitude of businesses set to disrupt traditional markets and very few survive and even fewer flourish. GetGround has had a year to remember and the appointment of Marco Grossi, a headstrong independent concerned with ‘adding value and additional services to the platform’ the latest move in their mission to democratize the property market, a mission I am keen to keep an eye on.