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Everen Limited (formerly Oil Insurance Limited) Reveals its Brand Identity
Following a rebranding announcement, Everen reveals its brand-new visual identity. The new logo and elements of the brand have been designed to reflect the company’s heritage and its future commitment to the continuously evolving energy sector. The name Everen, which was announced in June was constructed by combining the words ‘forever’ and ‘energy’.
The Everen logo was created to reflect an elevated sense of timeless energy and the design highlights the two amalgamated words that create the name. The overscore symbolizes long term continuity and the everlasting priority to provide enduring capacity and the underscore calls attention to the evolving focus and commitment to both traditional and new energy assets. The colours were carefully selected to communicate a sense of partnership and momentum with reliability and experience. The brand also includes a shorthand symbol, which may be seen when space is limited, and is recognizable from the overscore and underscore mentioned above.
Bertil Olsson, President & CEO says, “It gives me great pleasure to introduce Everen’s new identity because it represents not only the company’s commitment to the future of energy but also our membership, what it is now and what it will be in the future.
While we are very proud of the legacy of OIL, we are equally proud of our ability to adapt to the evolving industry and provide the best solutions for our members. The energy industry is quickly transitioning into new energy solutions alongside the traditional oil and gas-focused sectors. Our shareholders are investing heavily in renewable energy such as wind and solar as well as future sources and technology like hydrogen, renewable fuels, biofuels, biochemicals and carbon capture and sequestration.”
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