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Friday, March 20, 2026
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“Disastrous Next Update sees Retailer’s Shares Plummet”, Commentary from ayondo

Jordan Hiscott, Chief Trader at ayondo Markets: “Disastrous Next update sees retailer’s shares plummet”

This morning’s technical profit warning from Next sums up an absolutely disastrous update from the retailer, littered with negative guidance. After announcing that sales for the trading period to Christmas Eve, which accounts for the majority of its fourth quarter, fell 0.4%, the company indicated that the cost of a weak Sterling would push their prices up by 5%.

Next has cut its 2017-2018 profit forecast to a range of £680million-£780 million, below analyst estimates of £784 million. Unsurprisingly, shares have moved in a disorderly fashion to a recent low of 4090p. To put this into perspective, shares for the high street retailer have dropped almost 50% from the high of 8175p made in December 2015.

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