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Customer-Centric Banks Will Rule!
The digital disruption that is currently upending established business models across the board has now started to upend banking.
Interaction has shifted from the traditional face-to-face, branch-based approached which relied on cash and tellers towards more digital channels, even though at it’s heart, the industry still offers savings and loans.
Retail banks are approaching these challenges with a few strategies. These include patching legacy IT systems and maintaining a hybrid approach. Other fresh entrants no facilitate and propel the provision of digital services through multiple channels to evolving client needs. All the while, other groups have ditched branches and embrace digital-only models.
Despite the difference in approaches they all share the goal of creating seamless services at a low cost while retaining loyalty. Not only this but they’re all aware that providing customers with the experience-rich banking alongside them is essential for success.
However it is essential that banks reinvent their management of core IT systems and to liberate front-end functions like marketing, sales and other communication services. The omnichannel will be pivotal for the future of banking.
The white paper, written by Ben Robinson from Temenos, details how the new, connected command-centre approach to banking works by switching the focus to the demands of customers from the current transaction model.
[button link=”https://ffnews.com/wp-content/uploads/2016/05/digital_engagement_customer_intamacy_wp1605-f.pdf” newwindow=”yes”] Click here to view or download the whitepaper[/button]
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