Plume Doubles Down on New York City as Home for Real-World Asset Innovation

Plume, the first full-stack blockchain built for real world asset innovation, has announced the opening of its New York City headquarters in the iconic Empire State Building. This move reinforces Plume’s commitment to accelerating institutional adoption of tokenized assets from the heart of global finance.

The headquarters follows Plume’s Genesis mainnet launch and positions the company at the intersection of traditional capital markets, regulatory policy, and blockchain innovation as tokenization accelerates across U.S. Treasuries, private credit, and real estate.

Plume has been actively engaged with the SEC’s newly formed Crypto Task Force, led by Commissioner Hester Peirce, as well as the U.S. Treasury, participating in discussions around developing clear regulatory frameworks for tokenized assets. This strategic move positions Plume at the forefront of real world asset innovation, providing a secure, scalable platform for institutions to tokenize and trade a diverse range of assets.

“As the regulatory and innovation climate in the U.S. shifts, we see an opportunity to help bridge traditional asset markets with the open, composable architecture of DeFi, and there’s no better place to do that than New York,” commented Teddy Pornprinya, Co-Founder of Plume. “Our continued investment in New York reflects our conviction that the next evolution of finance will be both institutionally credible and natively decentralized.”

Plume’s choice of the Empire State Building was inspired by a history of innovation and challenging convention. When the Art Deco landmark opened in 1931, it embodied American ambition and the power of innovation during challenging times. Today, as the building that once defined New York’s skyline houses blockchain pioneers, it represents the convergence of traditional finance and digital assets. Plume’s architecture enables seamless integration for institutions exploring real world asset innovation through tokenization.

“From this iconic building that once redefined New York’s skyline, we’re working to redefine how the world accesses and interacts with real world assets,” said Chris Yin, Co-Founder of Plume. “It’s fitting that the next generation of financial infrastructure is being built from a place that has long symbolized American leadership in innovation.”

As demand for tokenization grows, Plume’s deep investment in New York underscores its leadership in real world asset innovation, bridging traditional finance with Web3 infrastructure. The NYC headquarters house Plume’s growing U.S. team, and serve as a collaboration hub for partners, institutional clients, and regulators, as the company scales its RWAfi ecosystem. With over 200 projects building on Plume’s platform and improving regulatory clarity around digital assets, the company is positioned to capture the multi-trillion dollar opportunity in asset tokenization.