PublicSquare to Launch Crypto Treasury as a Service to Its Robust Merchant Ecosystem

PSQ Holdings, Inc. (NYSE: PSQH) (“PublicSquare” or the “Company”) proudly announce a groundbreaking partnership with IDX Advisors to launch cryptocurrency Treasury as a Service (“TaaS”) for businesses across the PublicSquare ecosystem. By combining PublicSquare’s significant distribution power with IDX’s industry-leading crypto technology, this collaboration empowers merchants to seamlessly integrate cryptocurrencies and stablecoins into their operations, while unlocking custody, trading, and yield-generating digital assets. In short, our merchants gain the ability to act as their own banks while capitalizing on the rapid growth of crypto finance.

• For years, many merchants in our network have faced mounting pressure from traditional banks, including debanking, discriminatory card coding, and regulatory roadblocks, making them primed to adopt cryptocurrency solutions.
• This positions PublicSquare as a clear leader to capture market share in global digital payments, including stablecoins, which EY-Parthenon projects will represent $2.1 to $4.2 trillion in payments by 2030.
• PublicSquare will also implement IDX’s technology for its own digital treasury, covering cryptocurrency and stablecoin holdings.
• Merchant demand for digital currency payments is accelerating rapidly, and we are uniquely equipped to be their gateway into this new financial era.

“The economy as we know it is shifting at lightning speed, and with this partnership, PublicSquare and IDX are positioned at the forefront of tomorrow’s financial revolution,” said Michael Seifert, Chairman and CEO of PublicSquare. “Our mission is to lead in crypto, and the winning strategy is clear: own the intersection of technology and distribution. We’re not content to simply hold digital assets; we intend to monetize every transaction, every service, and every opportunity this transformation creates.”

IDX will provide outsourced Chief Investment Officer services (OCIO) for PublicSquare. This will be led by Ben McMillan, Co-Founder and CIO of IDX, a well-recognized thought leader in the financial and cryptocurrency community. Mr. McMillan will present a high-level overview of the IDX digital treasury service as part of the company’s previously announced Analyst and Investor Day, scheduled for today, September 25, 2025.

“IDX is excited to be working alongside PublicSquare to bring cutting-edge cryptocurrency solutions to businesses in the PublicSquare network,” commented McMillan. “Simplified access to digital asset solutions is the next stage of broader adoption of cryptocurrency within the business community, and this partnership will be an important step forward. PublicSquare is at the forefront of the new economic liberty paradigm, and IDX is ready to provide even further benefit.”