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OKX’s ‘my fabric’ Campaign Showcases McLaren F1 Team Driver Lando Norris’ Journey to F1 Victory
OKX, a leading Web3 technology company and Official Primary Partner of the McLaren Formula 1 Team, today released its latest ‘my fabric’ campaign video starring McLaren F1 team driver Lando Norris, who earlier this year celebrated his first career win for the team at the Miami Grand Prix.
OKX’s ‘my fabric’ campaign highlights the grit, determination and resilience of individuals who have ascended to the top of their fields, contributing to the fabric of their identities. In the latest episode, Lando reflects on his journey to becoming a McLaren F1 Team driver, culminating in his maiden win for the team at the Miami Grand Prix on May 5.
Lando also reflected on the tenacity, perseverance and experiences that led to his moment of victory. In the campaign video, Lando shared the range of emotions he felt upon his first career win for the McLaren F1 team, stating: “My emotions when crossing the line in Miami were a mix of so many thoughts, happiness, relief and you kind of just think back to all of the moments that helped you get to that point.”
OKX Chief Marketing Officer Haider Rafique said: “Our ‘my fabric’ campaign aims to draw parallels between the competitive world of sports and our own life journeys. It’s about how our triumphs and setbacks, along with our experiences, weaved together to form the fabric of our character. Lando’s relentless pursuit of excellence and continuous self-improvement exemplifies this universal path.”
To date, OKX’s ‘my fabric’ campaign has featured stories from OKX global ambassadors, including Manchester City men’s team players Jack Grealish, Rúben Dias and Ederson Santana de Moraes, women’s team star Alex Greenwood, as well as legendary manager Pep Guardiola.
In May 2022, OKX and McLaren Racing announced a multi-year partnership that made OKX a Primary Partner of the McLaren Formula 1 Team and McLaren Shadow Esports team. OKX and McLaren Racing expanded their partnership in January 2024, with the OKX logo featuring on the side pods of the McLaren F1 car livery for 20 races during the 2024 F1 season, in addition to other OKX branding placements on the car. OKX also recently launched a free-to-mint ‘Race Reward‘ digital collectibles (NFT) drop, providing fans with a commemorative artifact from each grand prix.
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