Kraken Launches Embed, a Crypto-as-a-Service Enabling Banks and Fintechs to Provide Clients Seamless Access to Crypto

Kraken, one of the longest-standing, most liquid and secure cryptocurrency exchanges, today announced the launch of Kraken Embed, a new Crypto-as-a-Service (CaaS) solution for neobanks, fintechs, traditional banks to seamlessly provide clients with direct access to cryptocurrency.

Kraken Embed significantly simplifies operational and infrastructure requirements, enabling financial institutions to make regulated crypto trading available to their customers without extensive in-house expertise in a matter of weeks. Using Kraken Embed, institutions benefit from the exchange’s proven market experience, robust liquidity and industry-leading infrastructure.

Kraken has already demonstrated Embed’s real-world impact with its first public integration partner, bunq, one of Europe’s leading neobanks.

“Kraken is a global leader in crypto, with over 15 years of experience operating one of the world’s most liquid crypto marketplaces,” said Brett McLain, Head of Payments and Blockchain at Kraken. “Our Crypto-as-a-Service solution enables a wide range of financial institutions to efficiently meet growing client demand without the complexity and overhead of running their own marketplace.”

Kraken has played a central role in cryptocurrency trading since 2011, supporting trading across more than 370 digital assets and consistently ranking among the most liquid crypto exchanges globally. Leveraging Kraken’s liquidity, technical capabilities and market know-how, Embed enables institutions to swiftly launch competitive crypto offerings to address increasing demand from their clients.

“Through Embed, Kraken is extending its deep expertise to institutions seeking a reliable, compliant and frictionless entrypoint into crypto,” added McLain. “Our goal is to empower banks and fintechs globally to adapt and thrive as crypto continues to gain mainstream adoption.”

The launch of Kraken Embed strategically aligns with accelerating global crypto adoption trends, particularly in Europe, where enhanced regulatory clarity under frameworks such as MiCA are driving significant market growth and activity. Kraken’s robust technical and regulatory infrastructure makes it a trusted partner for financial institutions entering the crypto market.

Kraken recently announced its first public CaaS integration with bunq, with additional partnerships expected to come online in the near future. For more information, please visit here.