Bitpanda Signs as Main Sponsor of FC Basel 1893, Expanding Its Footprint in European Football

Bitpanda, Europe’s leading crypto company, is expanding its presence in elite sport, becoming the Main Sponsor of FC Basel 1893 in a multi-year agreement starting from the 2025/26 season.

The partnership between FC Basel and Bitpanda brings together two strong brands with a shared vision: excellence, innovation, and sustainable growth. As the Main Sponsor of Switzerland’s current league leader and 20-time champion of the Swiss Super League, Bitpanda will prominently feature on the front of the first team’s shirts and will have visibility in and around the St. Jakob-Park. 

Starting with the new season, the first team of Rotblau will proudly wear the name of their new Main Sponsor on their shirts – marking the first time Bitpanda will appear as the primary sponsor on a football club’s kit.

Eric Demuth, CEO and Co-Founder of Bitpanda, commented: “As a passionate sports fan, I know how much heart, identity, and dedication go into a club like FC Basel. For me, it’s always something special to work with people and institutions that honor their roots, live true values, and have built a strong community across generations. This grounded mindset and relentless drive for progress are a perfect match for what we stand for at Bitpanda. That’s why we’re incredibly excited to support FC Basel as main sponsor and to write new chapters together in this great tradition.”

David Degen, Chairman of FC Basel 1893, added: “We are proud and delighted to welcome Bitpanda as our new Main Sponsor to the FCB family. Both companies share a passion for innovation and the ambition to break new ground. With Bitpanda, we gain a strong international partner by our side, who not only shares our values but is also rooted in the heart of Europe, just like us. We also gain a partner through whom our fans can connect with the club in new and exciting ways.”

The partnership goes beyond traditional sponsorship. In addition to brand visibility, Bitpanda and FC Basel will collaborate on digital fan experiences, creative content formats, and strategic initiatives.  The goal is to create new connections between the passion for football and a modern investment culture that are authentic, interactive, and forward-looking.

The announcement further strengthens Bitpanda’s existing commitment to global sport. Bitpanda already partners with Paris Saint-Germain, FC Bayern Munich, AC Milan, and elite tennis players including Stan Wawrinka, Alexander Zverev, and Dominic Thiem. The platform is also the Exclusive Crypto and Trading Partner of the ATP Tour, including a presence at Swiss tournaments in Basel and Geneva, and an Official Partner of the NFL.