Bitpanda launches ‘Bitpanda Wealth:’ its new service for HNWIs, Family Offices, External Asset Managers and Corporate Treasuries

Austrian fintech unicorn Bitpanda has launched Bitpanda Wealth, a new service tailored to the needs of HNWIs, Family Officers, External Asset Managers and Corporate Treasuries. From today, Bitpanda Wealth will provide the opportunity for these users to diversify their portfolios through one of the most regulated brokers in Europe. The product has been launched in response to rising demand as part of Bitpanda’s commitment to meeting the needs of every investor in the European Union.

Built using the same infrastructure trusted by several of Europe’s leading banks, the new service will offer a full suite of services to facilitate the investment, management, and reporting needs of all crypto-related assets. By simplifying the process of investing, storing, and managing crypto assets, Bitpanda has designed a tailored investment experience for wealthy investors. The new service will also include leverage products, crypto indices, stocks, ETFs, commodities, and metals. Aggregating liquidity on the market, Bitpanda will be able to provide a tailored execution structure, ensuring a seamless investment experience.

Eric Demuth, co-founder and CEO of Bitpanda, commented on the launch of the service “Crypto as an asset class has never been in greater demand from such a wide range of investors. Bitpanda Wealth is an exciting new offer that we can bring to market for the first time because of our long commitment to trust, security, and regulation. We are the only platform that has the regulatory requirements, the infrastructure, our Bitpanda Custody and the necessary licenses to offer this unique service in Europe. It combines our technological expertise with a tailored approach to digital asset investment management and will of course deliver to the high expectations of every user”.

Nicolas Huber will lead the Bitpanda Wealth service and recently joined Bitpanda after nearly ten years of experience serving HNWI Clients, Family Offices and EAM in the traditional financial world as well as in the Crypto industry. Nicolas will be supported by a team of Relationship Managers from around Europe.

Commenting on his appointment, Nicolas Huber, VP of Bitpanda Wealth said: “For nearly a decade Bitpanda has established a proven track record with regulators for doing things the right way, and Bitpanda Wealth takes those credentials, combined with a world leading infrastructure, to deliver a fully holistic service. Bitpanda Wealth is going to change the way our users manage their money.”