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Bitpanda is the New Premium Partner of Paris Saint-Germain
Paris Saint-Germain and Bitpanda have announced a major multi-year partnership that will see Europe’s leading digital investment platform joining the Club as Premium Partner of PSG. This collaboration underscores Bitpanda’s commitment to partnering with world-class organisations that stand for excellence and a contemporary lifestyle that resonates with a global audience.
Starting January 1, Bitpanda will bring its presence to life at the iconic Parc des Princes, with its first branding debut during PSG’s highly anticipated home match against AS Saint-Étienne on January 12. This agreement goes beyond visibility, encompassing immersive digital activations, player involvement in content creation, and exclusive experiences designed to bring fans closer to the club they love. Bitpanda users will enjoy unique opportunities, including privileged access to PSG matches, invitations to exclusive events, and the chance to meet current and former PSG legends.
Nicola Ibbetson, Global Partnership Director at Paris Saint-Germain, said: “We are delighted to welcome Bitpanda as our Premium Partner. This partnership reflects our shared commitment to innovation and excellence, offering unique opportunities to connect with our fans worldwide and shape the future of digital engagement in sports”.
Eric Demuth, Co-Founder and CEO of Bitpanda, commented: “Paris Saint-Germain is more than just a football club – it is a global icon of culture, lifestyle, and sporting excellence, perfectly reflecting Bitpanda’s identity as a premium financial brand.
“Joining PSG as Premium Partner strengthens Bitpanda’s position as Europe’s leading platform for crypto and highlights our dedication to collaborating with world-class organisations that embody excellence and a modern lifestyle that resonates with a global audience.”
This partnership underscores PSG’s commitment to collaborating with forward-thinking brands that enhance its legacy as a global symbol of culture, lifestyle, and sporting excellence. Together, Paris Saint-Germain and Bitpanda will continue to push boundaries, offering fans unforgettable experiences while championing the growing role of digital innovation in sports.
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