Binance Commits Over One Billion Mexican Pesos Investment and Introduces IFPE Medá as a New Channel in Mexico

Binance, the world’s leading blockchain and cryptocurrency infrastructure provider, proudly announces the launch of its new entity, Medá (Electronic Payment Funds Institution – I.F.P.E.). This entity will be operated by an independent vertical focused on advancing financial technology services for Binance across Latin America. With a planned investment exceeding one billion Mexican pesos (US$53 million) over the next four years, Binance aims to expand access to innovative, user-friendly digital services through this vertical, creating a positive impact on the Mexican population.

Medá is an authorized, regulated, and supervised IFPE by Mexican financial authorities to facilitate deposits and withdrawals in Mexican pesos. It will be managed and operated by an independent team, ensuring operational autonomy. This independence will set a new benchmark in Mexico by implementing best practices that foster healthy and sustainable development between the traditional financial sector and the virtual assets ecosystem.

Guilherme Nazar, Binance’s Regional Vice President for Latin America, who recently visited the country, commented: “In a highly concentrated market, Medá aspires to become the leading alternative in the financial technology space as a processor of transactions in Mexican pesos. Recognizing that increased competition benefits consumers, Medá will provide the Mexican population with access to higher-quality financial technology services at more affordable costs”. Through their Medá account, users in Mexico will be able to access, send, and manage their Mexican pesos seamlessly within the Binance ecosystem, which already serves over 285 million users worldwide.

The integration of Medá into the Binance corporate group represents a significant global regulatory milestone, adding to the licenses, registrations, and permits Binance currently holds in 22 jurisdictions such as France, Italy, Spain, Dubai, Japan, Brazil, Argentina, and others. This move also reinforces Binance’s strong commitment to the Mexican market.

“With a population exceeding 125 million, Mexico is a key market for expanding access to financial inclusion,” said Nazar. “We believe in the importance of fostering safe and sustainable ecosystems that create broader opportunities for all Mexicans in terms of social and economic development. Binance’s goal is to establish Mexico as a fintech innovation hub through this new independent vertical, while promoting synergy between traditional finance and emerging technologies.”

The Binance group also reaffirms its unwavering commitment to security and compliance on a global scale. Each year, Binance’s entities invest hundreds of millions of dollars in top-tier compliance programs aligned with the highest international standards and local regulations. By working closely with authorities, Binance actively prevents, detects, and mitigates illicit activities, thereby strengthening the collaborative security of the entire ecosystem. 

Education remains a core pillar and priority for Binance. As a global leader, Binance recognizes its responsibility to support user education in financial technology. Accordingly, the company will continue to promote the Binance Academy initiative in Mexico, offering free educational content in Spanish—and over 30 other languages—catering to learners at all levels, from beginners to advanced users. In 2024 alone, Binance Academy educated more than 44 million students worldwide through a diverse range of courses, workshops, and partnerships with prestigious institutions such as the National Autonomous University of Mexico, Monterrey Institute of Technology, and Panamerican University.