Crypto to Go: Lattesso Launches Loyalty Program on the Blockchain

Chilled coffee producer, Lattesso, has today unveiled the Crypto Valley’s first loyalty token at the Blockchain Summit in Zug, showcasing the industry’s first proof of concept.

The Lattessocoin, Lattesso’s virtual token, is based on the qiibee system, a specialized platform for loyalty programs on the established Ethereum blockchain. From the end of May, every cup of Lattesso will come with a code which entitles customers to free Lattessocoins, which are stored on the blockchain and accessible via a user-friendly web app with no expiration dates, conditions or restrictions.

Erich Kienle, CEO of Lattesso, described the collaboration as a “pioneering achievement”.

“We are very pleased to present this world-first in Zug’s Crypto Valley, the worldwide blockchain hotspot,” he said.

Lattesso wants to make the benefits of tokens accessible to the public by adopting blockchain technology to power its customer loyalty program. In contrast to traditional loyalty programs, the Lattessocoin connects a fragmented market, increases its efficiencies, and cuts out the central data authority by being on the blockchain.

Co-founder and CEO of qiibee, Gabriele Giancola, said: “Customers worldwide are familiar with air mile programs and loyalty points, and although these are important practices for retailers and brands, customers are limited and restricted in how they can utilize their points and rewards. Now Lattesso customers will be able to exchange their loyalty points for cryptocurrencies from their smartphones.”

Tokens from all qiibee partners are exchangeable, which means that Lattesso customers can exchange their loyalty points not just for coffee, but also benefit from a variety of other offers in the future. Customers can also exchange their tokens for cash.

Cryptocurrencies and tokens, including Lattessocoins, are also freely tradeable, with demand determining the price.