Clim8 launches TV advertising campaign with renowned science presenter and mathematician, Hannah Fry

Clim8, the investment app for climate impact, has announced a new TV advertising campaign with mathematician, best-selling author and award winning science presenter, Hannah Fry. Now live on Channel 4 and voiced by Hannah, the advert is a key part of Clim8’s goal to raise awareness around the importance of climate impact investing, empowering consumers to invest in companies making a positive impact on the planet, as opposed to “greenwash” funds.

Hannah chose to partner with Clim8 as its mission resonates strongly with her own moral standing on climate change. She is an advocate for making the world a more sustainable place but hyper aware of the challenges that consumers face when trying to live more sustainably, from confusing advice to misleading “green” advertising. Hannah believes Clim8 is a “force for good” in the fight against greenwashing and climate change.

The Clim8 Invest app makes it easy to invest in actively managed portfolios under six categories – green energy, clean mobility, climate technology, sustainable food, water systems and the circular economy.

Duncan Grierson, Founder and CEO of Clim8, said: “We are thrilled to work with Hannah. She is a perfect fit for Clim8 – her scientific background, knowledge of the climate crisis and personal passion to make a difference are all evident in her work. Clim8 is built around the same values of rigorous research and ambition to accelerate the sustainable future we all want, for ourselves, our loved ones and the planet. We believe in simplicity and transparency, empowering everyone to use their money as a force for good, while also meeting financial goals. Hannah is also warm and very funny, we enjoyed meeting and it felt like we could have a great partnership.”

Hannah Fry said: “Making a real change seems so hard when all the systems around us are set up for a world powered by fossil fuels. And yet – if there’s one thing I’ve realised, it’s that collectively, we do have power. Especially when it comes to what we do with our money. We need systemic changes to fund greener technologies like solar energy and electric cars. And, frankly, we are now at a point where doing the right thing and doing the profitable thing are no longer in conflict.”

She continues: “I spoke with the founders of Clim8 about the work they’re doing to turn the tide on responsible investing, and I think they are a force for good. The TV advert is the first step in explaining to people that doing the right thing and looking after your finances at the same time is possible.”

Founded in 2019, Clim8 has raised £12m in funding from investors including Channel 4 Ventures and 7percent Ventures, as well as finance industry leaders, several ex McKinsey partners, and over 5,000 crowdfunding investors.

The advertising campaign was produced by independent agency, made by blah™, alongside creative agency, FOOD.

Learn more about Clim8 via clim8.com. Download the app today on iOS or Android and start investing from just £25. You can set up a monthly direct debit for regular impact investing.

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