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Cape hires former Prospa Head of Growth to unlock the savings potential of Australia’s SME market
Cape, a next-generation expense management platform built for modern finance teams, welcomes Ben Lyons as its new Chief Revenue Officer.
As employee number three at Prospa, Ben was responsible for identifying and steering them towards product-market fit and pioneering an innovative partner distribution strategy to embed the fintech into online and offline channels. Over a seven-year journey, this cumulated with their successful exit through eventual IPO.
At Cape, Ben will focus on establishing strategic partnerships to help streamline expense management for SMEs, with the long-term objective of integrating into larger enterprises. Ben and Cape share a lofty long-term goal of putting a billion dollars back into the pockets of SMEs – directly impacting the Australian economy by improving cash flow, increasing savings, and reducing fees for businesses navigating choppy economic waters. Cape’s expense management technology and corporate card solution are the perfect vehicles for this goal.
Ben Lyons, Chief Revenue Officer, commented: “As a previous business owner and having worked closely with SMEs for many years, I understand the cash flow and expense challenges that businesses face. The current handling of company spending is broken. I’m passionate about challenging the status quo and finding a different approach to solve this problem that has been around for a long time. Cape’s approach is exciting because we are tackling cash flow challenges from a different angle. We’re focusing on how companies spend and optimising every cent in a business to enable growth and sustainability. Given the current circumstances in the market, this is an extremely relevant time to look at this.”
Ryan Edwards-Pritchard, Founder & CEO, Cape, commented: “Ben brings extensive industry experience and a proven track record to Cape. He’s got the runs on the board, having grown a business from scratch to IPO, and joins us at a time when we have the foundations in place to build momentum and achieve our lofty goal of embedding Cape in every transaction, to save Australian businesses the money they need to grow. Ben’s experience building teams and establishing strategic partnerships will be invaluable as we expand our partner growth network in the back half of 2022 and beyond.”
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