Boku brings carrier billing to Japanese coffee shops

This is a first of its kind partnership that allows customers to top up their Ueshima Coffee cards using their mobile phone in order to purchase coffee, food, and other products in any Ueshima coffee shop.

“This partnership with Ueshima Coffee demonstrates that Boku can help any kind of merchant, whether for digital or non-digital services. This only furthers Boku’s mission to provide the world’s most convenient and accessible way to pay. Given the preferences of Japanese consumers to use credit card alternatives for many purchases, we expect Ueshima customers to take full advantage of carrier billing through Boku,” says Hiroshi Yoda, Country Manager of Japan

With Boku, Ueshima Coffee customers are able to add money to their Ueshima Coffee cards using only their carrier login, either through the Ueshima mobile app or website. The funds are instantly added to their card. At the register, customers can use the magnetic stripe on their physical Ueshima card.

The initial launch of carrier billing through Boku will cover more than 450 Ueshima coffee shops across Japan, with plans to expand into new global markets in the coming months.