Auto-Owners Partners with Agency Revolution to Offer Marketing Automation Platform to Appointed Agencies

Agency Revolution, a leading provider of digital marketing solutions for independent insurance agents, today announced a partnership with Auto-Owners Insurance. This partnership enables the carrier’s more than 6,300 agencies to receive a discount on Agency Revolution’s marketing automation platform, Fuse™.

“In the hyper-competitive insurance market, it’s more critical than ever to connect with your clients in a way that feels personal and authentic,” said Trevor Mahoney, Director of Marketing and Sales, Auto-Owners. “We selected Agency Revolution’s Fuse™ because it’s proven that regular communication helps agencies increase retention, sell more policies per client and acquire new clients.”

“The partnership exemplifies the commitment Auto-Owners has to supporting their agencies with technology tools to help them succeed in today’s competitive insurance market,” said Agency Revolution’s CEO, Scott White. “We are confident their agencies will see growth in key performance metrics as a result of using marketing automation to deliver personalized communications throughout the customer journey.”

Fuse™ is the insurance industry’s leading marketing automation platform for personal and commercial lines of business. It integrates with leading agency management systems to deliver personalized, multi-step, cross-channel communications at pivotal points in the customer journey.