“Apple Stock Falls following Launch of new iPhone”: Comment from Jordan Hiscott, ayondo

Jordan Hiscott, Chief Trader at ayondo markets “Apple stock falls following launch of new iPhone”

“Historically speaking, if we take the last four iPhone product events, the stock has performed reasonably well, up around 1% on the actual day. It has then risen by a similar amount between the event and subsequent launch of product, usually around two weeks later.

“The leak of features earlier in the week certainly took the surprise out of the event to some degree, and with the stock up almost 40% this year alone, it’s a possibility investors would have likely taken some risk off before an occasion as large as this.

“If we drill down into the features it would seem Apple has positioned itself for the super-premium/high end of the mobile phone market, with better quality screen & processor chip and other advances such as water resistance, wireless charging and facial recognition software.

“In my view these are what I would call incremental gains, in as much as while they might amount to an impressive package, they these are not what I would call ground-breaking innovations.

“While these may be well received by ardent Apple fans, the company has positioned itself too high-end with the $1000 price tag. Certainly the reaction from the stock – although initially higher to $163 – is now actually down on the day. Can we possibly conclude this is a general malaise for the new features? Or is this too early to tell?”