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App Annie new Gen Z report with insights on winning over the mobile generation
App Annie, the leading mobile data and analytics company, today released a report on Generation Z, How to Build a Winning Gen Z Strategy on Mobile, that reveals the mobile habits of this generation to help businesses understand and cater to this group.
Gen Z is quickly becoming one of the world’s most powerful consumer segments – as one of the youngest generations, Gen Z amounts to a third of the world’s population and controls an estimated spending power of $143 billion annually. With 98 percent of Gen Z owning a smartphone, on average receiving their first at the age of ten, it’s clear that businesses looking to reach this demographic need to meet them on their mobile devices.
“Gen Z has never known a world without their smartphone. They see the world through this mobile first lens,” said Ted Krantz, CEO, App Annie. “As new consumers, businesses have an opportunity to earn their loyalty. App Annie connects brands to the mobile preferences of this generation.”
“Leveraging data to understand how to best reach consumers on mobile is more critical than ever, and Gen Z’s importance for marketers will only increase in 2021 and beyond. Businesses need to understand the values and user preferences of this audience to create truly engaging experiences on innovative platforms like Snapchat.” Skye Featherstone, Product Marketing Manager, Snap, Inc.
Key insights and statistics about Gen Z from the report include:
- On average Gen Z users spent 4.1hrs per month on apps (excluding games) in Q3 2020
- TikTok and Snapchat are the most over-indexed apps among Gen Z in nine out of ten markets analyzed, indicating the importance of a photo and video-first strategy
- The finance and shopping app categories have experienced the strongest growth YoY with the Gen Z audience, with a 60 percent increase versus Q3 2019
- Finance apps like Venmo and DANA are more likely to over-index on Gen Z in most markets, indicating an opportunity for mobile-first banks to capture Gen Z audiences
- Gen Z is less likely than average to use the top 20 shopping apps, indicating opportunity for brands to expand their Gen Z reach within this space
- Gen Z’s engagement is deeper in apps (excluding games), with 20 percent more sessions per user in top apps than older groups
- The Core action gaming genre (led by Battle Royale games such as PUBG Mobile and Free Fire) accounted for nearly 25 percent of time spent among Gen Z gamers
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Platform Veteran Geoff Towers Joins Platform One Board
Geoff Towers, the CEO of multiple platforms throughout his career, has joined the Platform One board as a non-executive director.
Mastercard Advances Instant Cross-Border Payments with TIPS Cross-Currency Pilot
Mastercard today announced its participation in a Eurosystem-led pilot, conducted in collaboration with Danmarks Nationalbank and Sveriges Riksbank, on the TARGET Instant Payment Settlement (TIPS) platform, testing instant cross-currency payments (TIPS X-CCY). Participation in the pilot represents a key milestone in Mastercard’s strategy to build direct connectivity to payment infrastructures and demonstrates how instant cross‑border payments can be executed and settled instantly at infrastructure level.
PayAngel Expands Global Payout Capabilities Through Collaboration with Visa and Currencycloud
PayAngel (https://PayAngel.com), a cross-border payments platform built by migrants and shaped by a lived understanding of the migrant journey, today announced an expanded collaboration with Visa, a world leader in digital payments. Leveraging Currencycloud, a Visa Direct solution, PayAngel will strengthen its multicurrency account and international payout capabilities.
Ryan Expands Global Presence and European Reach Through Acquisition of Svalner Atlas Advisors
Ryan, LLC (“Ryan”), a leading global tax services and software provider, today announced it has entered into a definitive agreement to acquire Svalner Atlas Advisors, a premier independent tax and transaction advisory firm headquartered in Stockholm, Sweden. The acquisition will expand Ryan’s presence across the Nordics and Benelux regions while enhancing the Firm’s ability to deliver integrated cross-border tax and advisory services throughout Europe.
Silverflow Accelerates Post-Series B Growth with New Amsterdam HQ and 20% Headcount Increase
Silverflow, the cloud-native payment processing company, is accelerating its post-Series B expansion after signing a major new US customer, increasing headcount by more than 20% and moving into a new Amsterdam headquarters to support growing global demand.
RECCo Appoints Raidiam and PayPoint to Deliver the Trust Framework for the Consumer Consent Solution
RECCo, the Retail Energy Code Company, has appointed Raidiam and PayPoint to support the development of the Trust Framework that underpins the Consumer Consent Solution (CCS) for the GB retail energy market. The appointment marks a key step towards a more secure, standardised and consumer-focused approach to data consent in energy.
Loqbox and Blackbullion Partner to Close the Credit Confidence Gap for 450,000+ UK Students
Loqbox and Blackbullion have partnered to help more than 450,000 students build stronger financial futures through accessible credit-building tools and curriculum-linked financial education.
Platform Veteran Geoff Towers Joins Platform One Board
Geoff Towers, the CEO of multiple platforms throughout his career, has joined the Platform One board as a non-executive director.
Mastercard Advances Instant Cross-Border Payments with TIPS Cross-Currency Pilot
Mastercard today announced its participation in a Eurosystem-led pilot, conducted in collaboration with Danmarks Nationalbank and Sveriges Riksbank, on the TARGET Instant Payment Settlement (TIPS) platform, testing instant cross-currency payments (TIPS X-CCY). Participation in the pilot represents a key milestone in Mastercard’s strategy to build direct connectivity to payment infrastructures and demonstrates how instant cross‑border payments can be executed and settled instantly at infrastructure level.
PayAngel Expands Global Payout Capabilities Through Collaboration with Visa and Currencycloud
PayAngel (https://PayAngel.com), a cross-border payments platform built by migrants and shaped by a lived understanding of the migrant journey, today announced an expanded collaboration with Visa, a world leader in digital payments. Leveraging Currencycloud, a Visa Direct solution, PayAngel will strengthen its multicurrency account and international payout capabilities.
Ryan Expands Global Presence and European Reach Through Acquisition of Svalner Atlas Advisors
Ryan, LLC (“Ryan”), a leading global tax services and software provider, today announced it has entered into a definitive agreement to acquire Svalner Atlas Advisors, a premier independent tax and transaction advisory firm headquartered in Stockholm, Sweden. The acquisition will expand Ryan’s presence across the Nordics and Benelux regions while enhancing the Firm’s ability to deliver integrated cross-border tax and advisory services throughout Europe.
Silverflow Accelerates Post-Series B Growth with New Amsterdam HQ and 20% Headcount Increase
Silverflow, the cloud-native payment processing company, is accelerating its post-Series B expansion after signing a major new US customer, increasing headcount by more than 20% and moving into a new Amsterdam headquarters to support growing global demand.
EXCLUSIVE: “Payments Re-Engineered” – Nigel Thacker, Silverflow and Victor Padee, Aevi in ‘The Fintech Magazine’
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