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Monday, June 16, 2025
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Another Boost for the Digital Advice Sector

Wealth Wizards has today announced the appointment of financial technology and employee benefit expert Simon Binney, in another move to further build its leadership team and lead the way in online advice.

Simon Binney has joined the team as Business Development Director, supporting some of the UK’s most experienced financial and employee benefits sector figures in their mission to further modernise the advice sector using cutting edge technology. He has spent 20 years driving the development of technology platforms for leading providers including HSBC, Standard Life and Benefex and was a founding member of benefits and rewards platform Motivano.

Simon Binney, Business Development Director at Wealth Wizards said: “The digital advice market is evolving at an incredibly fast pace and it is exciting to be part of the business that has set the standards in the market. Wealth Wizards is constantly refining the technology behind its products and now is the time to drive its integrated workplace technology to break through yet more industry barriers. I am very much looking forward to the journey ahead.

Binney will be focussed on collaborating with some of the UK’s largest defined contribution providers, advisors and employers to shape and optimise their strategies and bring regulated, digital advice to the masses.

Andrew Firth, Chief Executive at Wealth Wizards said:I am delighted to welcome Simon Binney to the Wealth Wizards team. With technology at our core, we are on a mission to revolutionise financial advice, both via employee benefit programmes and our smart platform. The combination of Simon’s technical expertise and thorough knowledge of the pension and investment industry will further serve to support the business, ensuring we continue to evolve and stay ahead of the market.”

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