Anomaly Shanghai Partners with Blockchain Startup

Anomaly Shanghai has partnered with blockchain startup Influence Chain as they launch INC, a new cryptocurrency based on influence.

The partnership begins with immediate effect, with Influence Chain heading to Dubai December 14th to present INC to local investors and influencers.

In recent years, the cryptocurrency industry has witnessed both phenomenal ups – and downs –  but is no doubt here to stay. As the category becomes more regulated, and the benefits of blockchain technology more widely understood beyond the financial sector, consumers have greater trust and confidence to get involved.

At the same time, the Influencer economy – from athletes to artists, entertainers to e-gamers – is maturing into a trackable, measurable, and fully-fledged industry in its own right.

Yet until now, these two spheres have remained unconnected.

Influence Chain enables anyone to be able to access the value of influential power by working with influencers around the world to create tokens that their fans or the general public can buy in exchange for special access, content or merchandizing. Based on blockchain technology, its decentralized nature means that market forces will be able set the value of each influencer, and can be freely traded on the Influence Exchange.

Rain Huan, CEO of Influence Chain, said:

“We are playing in a highly dynamic and fast-moving industry, and were looking for a partner that could not only keep up with us, but at the same time challenge us to think more strategically about our brand and marketing. In Anomaly, we found both those qualities.”

Eric Lee, Partner and CEO of Anomaly Shanghai, said:

“With all the companies we work with, we look for innovative ways to be remunerated that more closely align our interests. In the case of Influence Chain, it made complete sense to receive INC in exchange for our services, because ultimately we believe that together we can help to drive its value.”

A sizable portion of Anomaly’s remuneration will be in INC, the cryptocurrency underlying Influencer Chain, meaning that the success of Influencer Chain is intrinsically tied to the profitability of the account.

True to the global nature of blockchain, Influence Chain has operational headquarters in both Singapore and Switzerland, as well as a tech team based in Shanghai.