" class="no-js "lang="en-US"> Amplify Launches New Brand and Diversifies Offerings - Fintech Finance
Monday, March 04, 2024

Amplify Launches New Brand and Diversifies Offerings

Graduate recruitment disruptor, Amplify, has today announced the launch of its new brand to reflect the diversification of its technology offerings. Previously called Amplify Trading, the company will henceforth be known as Amplify, and its new website has gone live in sync with the brand launch.

Established in 2009, Amplify continues to grow and add more elements to its business, diversifying its offerings from its beginnings in the trading world. As a world-leading educational technology firm, Amplify is disrupting the graduate recruitment scene in the financial services industry with its innovative technology.

Amplify is also launching a new suite of technologies, including many new simulations to give students practical experience across a range of positions in the financial sector. This helps to bridge the gap between theory and reality; no longer do students have to succeed through a comprehensive and challenging application process before getting the chance to understand exactly how the role works and what it will entail.

“With the launch of our new brand and the announcement of our new suite of technologies, we are propelling Amplify into the future,” commented Will de Lucy, Managing Director, Amplify.

From investment banking to asset management, the simulations are unique in that they are led by candidate interaction, and updated to reflect compliance and regulation in the industry today. Amplify delivers experiential learning in both general and role-specific training, providing institutions with detailed feedback of candidate performance.

“We are now the go-to experts in the experiential learning industry for financial training. Through the development of world-class technology to help our traders perform, we are also disrupting conventional education in finance on a global scale, making it engaging, practical, and relevant to the markets today,” De Lucy continued.

This unique type of training adds value not only for the applicants, but also helps financial institutions to make sure that they are hiring candidates with the aptitude and real experience of the role. This helps banks prepare their new hires for life on the trading floor, as well as helping them to diversify their talent pools. The top 8 investment banks in the world, including Morgan Stanley and the Bank of China, use Amplify to help prepare new hires for life on the trading floor. Amplify also works on the other end of the graduate recruitment spectrum, with universities and higher education institutions worldwide offering its courses to students – including 37 of the UK’s top 40 Russell Group universities.

The launch of the company’s new brand and technologies is accompanied with a new website, giving visitors a much improved insight into the brand’s story and values. This allows Amplify to build more trust among its audience, strengthening its already well-established position as the go-to financial markets experts. The website will become the number one portal for students aiming to launch their careers in the financial sector to visit to learn about how to trade and advice about beginning their career.

For more information about the new brand, please visit www.amplifyme.com

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