Allianz and Asda Agree Home and Motor Insurance Partnership

Allianz UK has strengthened its long-standing strategic partnership with Asda to offer home and motor insurance to Asda customers.

The new Asda Home and Motor Insurance products will be available from summer 2026 and provide customers with a simple and convenient way to protect their homes and vehicles.

Asda will lead on marketing the products, while Allianz UK will be responsible for administration, underwriting, and claims management. Policies will be available through contact centres, online channels and price comparison websites.

This new agreement strengthens Allianz’s position in the UK retail insurance market and is an important step in Allianz’s strategy to continue growing using a multi-partner distribution strategy with trusted brands.

Allianz’s partnership with Asda began over 15 years ago with the provision of Britannia Rescue breakdown cover to Asda customers. The success of Asda’s Rewards app has demonstrated the strength of Asda’s digital engagement with customers and highlighted the opportunity to deliver exclusive pricing to Asda customers.

Ulf Lange, Managing Director for Personal Lines at Allianz UK, said: “We are delighted to deepen our partnership with Asda – one of the UK’s leading supermarkets and a trusted household name in the UK. We have had a successful partnership with them for 15 years and this collaboration underscores the success of our multi-party distribution strategy and commitment to delivering innovative, insurance solutions that meet the evolving needs of today’s consumers.

“Allianz has made great strides in the UK retail market over the past year, and this agreement highlights the strength of Allianz UK and the high-quality insurance and claims services that we provide.”

Jenny Maden, Head of Insurance at Asda, said: “This is an exciting step forward for Asda Financial Services as we continue to expand our offering, working closely with a leading blue-chip insurer and long-standing partner. As well as adding Home Insurance to our existing range, we’re taking a major step forward in leveraging customer data across both Home and Motor Insurance to surface relevant products at the right time and markedly improving our insurance proposition, including guaranteed preferential rates for Asda Rewards users, who buy direct through Asda.

It’s another example of how Asda is more than just a supermarket, offering our customers greater value and services beyond the weekly shop.”