FF News Logo
Sunday, April 19, 2026
Bottomline x FFNews

Breaking News

InsurTech NY: General Magic on How AI Text Agents Are Cutting Insurance Quote Time NOTO: Why AI Fraud Prevention Needs Human Interaction to Beat the ‘Tick in the Box’ Mentality MPE 2026: Mastercard and Deutsche Bank on Reducing Complexity for Merchants InsurTech NY: QuickFacts on Broker Data Houston Fraley on Why Security Is the Foundation of Trust in FinTech Fintech Meetup 2026: What Brings You to Fintech Meetup This Year? Pay360 2026: Why Are People Attending Pay360 2026? Finastra: Balancing Innovation and Trust in Payments NatWest Group to Expand Scope of Financial Education Into UK Workplaces to Help Address Confidence Gap Guidewire Launches ProNavigator, Embedding Expert AI Insights into Insurance Workflows Kin Launches Direct-to-Consumer Home Insurance in Oklahoma Slash Achieves Unicorn Status Following $100m Series C Fundraise City of San Diego Selects Klear.ai in a Highly Competitive Process to Modernize Risk Management Operations BingX Renews Chelsea FC Partnership, Bolstering Leadership in Global Sports Strategy Alkami to Expand GenAI Capabilities with the Launch of Alkami Code Studio
Airwallex launches first above the line campaign in London | Fintech Finance

April 27 2022

Airwallex launches first above the line campaign in London

Share this post:

Share on LinkedIn Share on WhatsApp

This month, leading global fintech Airwallex launched its first above the line (ATL) campaign in the UK to raise local awareness of its Borderless Cards, enabling businesses to easily make digital and physical card payments around the world.

Last week, Airwallex launched a series of adverts across London’s underground stations to showcase the Airwallex Borderless Cards. By the end of the four-week campaign, a total 5,000 of these adverts would have featured across 35 of London’s underground stations.

The adverts demonstrate the simplicity and ease of creating multiple business virtual debit cards at the tap of a button, spending in multiple currencies anywhere in the world with zero transaction fees and managing expenses, all in one app.

In the second week, Airwallex saw a 366 percent uplift in website traffic from London-based users as well as a 67 percent increase in sign-ups from London-based customers.

In addition to the tube adverts, Airwallex worked with Perspective Pictures to release a short video advert that focuses on the frustrations that come with managing business expenses at home and abroad, specifically the bottlenecks caused by shared corporate cards and excessive foreign exchange fees while trying to build a global, borderless business.

“We’re thrilled to see the success of our first ATL marketing campaign throughout London’s underground and the launch of our  video advert,” commented Tilly Michell, Content Marketing Manager at Airwallex. “This campaign sheds light on the frustrations many businesses face when managing money across borders, and the negative impact that can have on a company’s bottom line. At Airwallex, we believe every business should have the right financial infrastructure to expand globally, and are proud to offer businesses limitless opportunities with our suite of financial solutions.”

People In This Post

Tilly Michell | Content Manager at Airwallex | Fintech Finance

Tilly Michell

Airwallex

Companies In This Post

Airwallex
  1. InsurTech NY: General Magic on How AI Text Agents Are Cutting Insurance Quote Time

    Insurtech

     Read more
  2. NOTO: Why AI Fraud Prevention Needs Human Interaction to Beat the ‘Tick in the Box’ Mentality

    Fintech TV

     Read more
  3. MPE 2026: Mastercard and Deutsche Bank on Reducing Complexity for Merchants

    Event Videos 2026

     Read more
  4. InsurTech NY: QuickFacts on Broker Data

    Insurtech

     Read more
  5. Houston Fraley on Why Security Is the Foundation of Trust in FinTech

    Thought Leadership

     Read more
FinovateSpring | FFNews
More On