FF News Logo
Sunday, April 19, 2026
Bottomline x FFNews

Breaking News

InsurTech NY: General Magic on How AI Text Agents Are Cutting Insurance Quote Time NOTO: Why AI Fraud Prevention Needs Human Interaction to Beat the ‘Tick in the Box’ Mentality MPE 2026: Mastercard and Deutsche Bank on Reducing Complexity for Merchants InsurTech NY: QuickFacts on Broker Data Houston Fraley on Why Security Is the Foundation of Trust in FinTech Fintech Meetup 2026: What Brings You to Fintech Meetup This Year? Pay360 2026: Why Are People Attending Pay360 2026? Finastra: Balancing Innovation and Trust in Payments NatWest Group to Expand Scope of Financial Education Into UK Workplaces to Help Address Confidence Gap Guidewire Launches ProNavigator, Embedding Expert AI Insights into Insurance Workflows Kin Launches Direct-to-Consumer Home Insurance in Oklahoma Slash Achieves Unicorn Status Following $100m Series C Fundraise City of San Diego Selects Klear.ai in a Highly Competitive Process to Modernize Risk Management Operations BingX Renews Chelsea FC Partnership, Bolstering Leadership in Global Sports Strategy Alkami to Expand GenAI Capabilities with the Launch of Alkami Code Studio

April 23 2019

Adyen study shows the value of omnichannel shoppers for retailers

Share this post:

Share on LinkedIn Share on WhatsApp

New data released today by Adyen, the payments platform of choice for many of the world’s leading companies, highlights the value of unified commerce to retailers. Its report The Unified Commerce Index analyses data across its global payments platform, which processed €159 billion in transactions in 2018.

Providing a seamless omnichannel experience represents a significant opportunity for retailers to grow their market share. The data shows that omnichannel shoppers, who regularly buy from a retailer both online and instore spend 15 percent more per purchase, than those who shop just on one channel.

The report also shows that providing a positive omnichannel experience boosts loyalty as those that shop with retailers both online and offline spend twice as often as single channel shoppers.

Globally, the impact of omnichannel retail is even higher, with those who shop across multiple channels spending 30 percent more per purchase.

According to Adyen’s data, four in five single channel purchases globally are made in-store, with 20 percent completed online. However, for omnichannel shopping, 60 percent of purchases are made in-store.

Myles Dawson, UK Managing Director of Adyen comments:

“Debate continues to rage on about whether online shopping is killing retail – but actually it’s a symbiotic relationship. Those retailers that create the seamless link between the online and offline channels will prosper.

“What matters most is creating an experience that gives your customers the opportunity to choose. The data shows that if you do, your customers will spend more, and make purchases more often. Online channels will help drive footfall to physical stores and vice versa.”

The index is available for download at: https://www.adyen.com/landing/online/global/the-unified-commerce-index

  1. InsurTech NY: General Magic on How AI Text Agents Are Cutting Insurance Quote Time

    Insurtech

     Read more
  2. NOTO: Why AI Fraud Prevention Needs Human Interaction to Beat the ‘Tick in the Box’ Mentality

    Fintech TV

     Read more
  3. MPE 2026: Mastercard and Deutsche Bank on Reducing Complexity for Merchants

    Event Videos 2026

     Read more
  4. InsurTech NY: QuickFacts on Broker Data

    Insurtech

     Read more
  5. Houston Fraley on Why Security Is the Foundation of Trust in FinTech

    Thought Leadership

     Read more
FinovateSpring | FFNews